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What Is Dropshipping & How Do You Get Started?
Understanding dropshipping and steps to launch your own online business
May 2, 2024
16 min read
As a dropshipper, you occasionally have to think from a consumer’s perspective when selecting products to sell. What products scream wow to you? To most, it’s something that’s unique, leaving them thinking, “Wow, this is genius. I would have never thought of that!” It seems simple enough to grasp, but what more is there to a wow-factor product?
Products with wow factor are often aesthetically pleasing, fun, different, and innovative – with some also offering convenience and practicality. With products like these, consumers have a desire to quickly snatch up these items, for fear they may sell out quickly, have exclusive availability, only be for sale from limited merchants, or that they will feel “left out” if they don’t jump on the bandwagon. These items leave people thinking, “I need this product now,” even if they don’t have a specific rhyme or reason. These items also tend to be viral on social media, with their frequent appearances in TikTok hauls and product review videos being major driving forces in their popularity.
If you’re looking for products sure to wow the visitors of your online store and lock in impulse buys, you’ve come to the right place. Here, we’ve rounded up some of the best products with wow factor to dropship in 2025. These items are currently gaining traction – so act fast to capitalize on these limited-time opportunities, especially before the holiday season hits.
Curious to learn about products with wow factor that are currently trending? Read on!
Protecting your expensive smartphone from scratches and knicks is important. But why settle for a phone case that’s merely practical when you can opt for one with style that has people frequently stopping you on the streets asking, “Where did you get your phone case?” This Luminous Quicksand Phone Case captures attention with its fluid sand effect, establishing strong style while essentially serving as a fidget toy. It also glows in the dark, helping users of this product draw attention even in dark environments.
The following Google Trends chart shows a major spike in the search for sand phone cases around August for back to school. While engagement dips in September and interest remains consistent by the middle of the month, the search term for glow phone case is currently peaking as consumers look for a fun case for their phone that doubles as protection. The general search term for phone case performs well throughout the year, with spikes in interest as the holiday season gets closer. Jumping on this phone case trend now can help you prepare for a potential uptick in phone case sales before Christmas.
Blow away guests with this elegant wine holder that creates the illusion that your wine bottle is floating. While this product isn’t a necessity, it is, however, both visually stunning and functional in the eyes of wine lovers. Its unique appearance gives off the impression that it’s defying the laws of physics, making it a statement piece with major wow factor. Consumers are also attracted to this product for its compact, minimalist, yet universally-stylish design – making it suitable for both traditional and modern settings. It’s simple yet impressive: two things that consumers often look for in a product.
According to the chart below, consumers reached peak interest in floating wine products in mid-August. While interest fluctuates throughout the year, there seems to be a trend of interest increasing during certain times of year, such as near Valentine’s Day, during early wedding season, and around Christmas. This indicates this product is seen as gift-worthy and fit for special occasions. With wow factor linked to its visual presentation and emotional impact, it’s evident why this product is going viral.
Forget using a non-eco-friendly lint roller or attempting to vacuum thick pet hair off your couch and other surfaces. This Pet Hair Removal Glove makes tidying up your furniture a breeze, all while being environmentally safe due to its reusability. This product is also seen as having a wow factor due to its innovative design, novelty factor, and attractive before-and-after transformation. Ultimately, it makes for a great gift for the pet owners in your life as it sets itself apart from similar pet hair removal tools, both visually and in terms of functionality.
The Google Trends chart below shows that the pet hair removal search term generated heightened interest in mid-August. Engagement decreased, then stabilized, from early to mid-September. However, the outlook is still positive for dropshippers. Interest in the product has doubled in September 2025 from September 2024. Assuming seasonal interest will remain the same as previous years, this Pet Hair Removal Glove is believed to gain traction again in December and January. So, consider adding it to your Shopify store now to capture shoppers early and beat the competition while the market is still somewhat minimally saturated.
Combine apparel with a convenient way to carry your personal belongings with this Hoodie with Integrated Backpack. While its convenience is clear, first impressions matter most with this viral product, with its one-of-a-kind, innovative, and humorous design quickly capturing attention. The fun, mind-bending visual appeal of this product is most attractive. However, what keeps consumers recommending this product overall is its practicality, especially while traveling; it has wow factor with function. Plus, its ergonomic, strap-free way to roam around with a backpack gives wearers added comfort.
Interest in hoodie backpacks has been strong, especially for the past year. As indicated by the following Google Trends chart, it tends to gain most popularity around back to school, heavy travel months, and the holiday season. With very low saturation on the market right now – plus one of its peak seasons coming up soon – this is a prime time to get this product added to your online store before your rivals have to chance to.
Want to keep food cool and fresh at the table? This Stainless Steel Cooling Bowl does just that, leaving people thinking, “Wow, this is a product I never knew I needed – but I guess I need it.” With most people cooking at home, whether it be dinner every night or just for special occasions, many consumers are convinced that this product is a must and that they will use it. Users are wowed by this product’s ability to keep fresh fruit, salad, cold desserts, and other chilled items cold when chowing down on dinner with family or serving guests at a party. Or, consumers can fill the bowl’s chamber with hot water to keep warm items, from soups to rice, at safe serving temperature. Ultimately, the premium experience of using this bowl is what creates the wow factor around this product.
The Google Trends chart below shows that online searches for cooling bowls are strongest around February each year, likely with the intent of it being a Valentine’s Day gift or for the convenient preparation of a romantic meal. It also gained an unexpected surge of interest in August of 2025, indicating to e-shop owners that they should capitalize on this product now with the expectation that the product’s sudden virality will continue to trend for weeks or months to come. And while February 2026 is still several months away, successful dropshippers will consider selling this product now, so can dip their toes into the market and experiment with different suppliers before seasonal demand spikes.
Peeling fruit by hand or with a knife is now a thing of the past with this neat Automatic Fruit Peeler Machine. While most people don’t peel a mass amount of fruit on a regular basis, consumers are attracted to small kitchen appliances that make their lives easier. For this product in particular, consumers love its ability to effortlessly and accurately remove the skin off their favorite fruits, from apples to grapes. It gives consumers a fun way to experiment in the kitchen, prep desserts, or whip up kid-friendly snacks. Plus, by taking the inconvenience and time out of peeling fruit, many consumers view this machine as an effective solution to a real problem.
Viewing the Google Trends chart below, you’ll notice that interest in fruit peelers suddenly took off in the middle of August. While similar products have hit the market over the past decade, recent gone-viral TikTok videos of this item have ignited consumer interest like never before. The current virality and wow factor behind this kitchen gadget make it sought after, with many people buying it just to see “if it really works.” The explosion of engagement makes this product worth adding to your Shopify store today with a profit margin of up to 50%. What’s more, the market is relatively untapped right now. With a big demand but few online stores to purchase this product from, now is your time to shine.
Fears surrounding safety are driving the trend of this nifty product. These shoe insoles feature a special insert, allowing you to comfortably and discreetly place an Apple AirTag inside your child or dependent’s shoe. The feeling of knowing it’s there “just in case” can bring peace of mind, whether it be for the wearer or the tracker. While there is clear purpose behind this product, what gives it wow factor is that it successfully combines a regular, everyday product with technology. With a dual purpose, the ability to provide a solution, and its distinct design, Shoe Insoles for AirTag Tracking is something many consumers are floored by.
Interest in AirTag tracking has been steadily increasing since 2021. In mid-August 2025, consumers started to become particularly drawn to the product. With its recent spike in interest – more than ever over the past four years – dropshippers should consider adding this item to their online store to take advantage of the sudden wave of interest. With the holidays arriving in a few months, e-store owners who jump on this product now can anticipate another wave in the week or two leading up to Christmas. Upselling the product with AirTags, shoes, and shoe accessories can also help Shopify store owners get a competitive advantage.
Consumers love the opportunity to express themselves and create a sense of personal attachment to a product they purchase. So, it’s no surprise that personalized products like this E-Ink DIY Phone Case are catching people’s eyes. Customizable products have wow factor in that they evoke emotions, allow for individuality, and give users a completely one-of-a-kind item to cherish. This phone case meets the latter, allowing buyers to display any image they want on the back of their phone. From cherished photos of loved ones to inspiring quotes or fun artwork, the power is in the user’s hands to design their own phone case at the press of a few buttons.
DIY phone cases like this one have been showcasing ideal interest over the past five years. According to the Google Trends chart below, however, interest suddenly peaked in August 2025, almost matching the peak in late January of 2021. The recent interest signals to business owners that this product has great selling potential. With market saturation still low – but beginning to increase – dropshippers interested in selling this product should consider adding this product to their store as soon as possible.
These Adjustable Dimming Sunglasses are attracting attention with their timeless, rounded-lens style. Apart from giving wow factor in the looks department, these sunglasses are captivating consumers for their versatility. Wearers can manually adjust the brightness of these sunglasses depending on the weather, time of day, or their personal preferences. They’re also equipped with polarized lenses to reduce glare. Due to their adaptability, these sunglasses eliminate the need for consumers to have more than a few pairs of sunglasses in their collection, creating convenience that goes beyond mere wow factor.
The chart below indicates that interest in this product took off in February 2025. While engagement cooled off from late March through the end of July, overall interest still remained strong during that period. Engagement peaked again in August, proving that the product has enough wow factor to continue being sought after. While interest may see-saw throughout the year, the time to add this product to your online store is now – while the current buzz is still hot.
Gamers, computer nerds, children, and teens are often drawn to this Pixelated Lantern Night Light. From first glance, it gives off significant wow factor due to its eccentric appearance – looking like it came straight out of Minecraft. But this light is more than just an attention-grabbing decoration. Consumers also enjoy this product for its function as an ambient light. It’s also highly configurable depending on the user’s aesthetic or functional needs. The light has sixteen color options, adjustable brightness, and several different motion settings, making it stand out from your average night light.
If you’re curious to see recent interest in lantern night lights, the Google Trends chart below will give you insight. Engagement tends to ebb and flow throughout the year. However, it’s often consistently popular around August through December. Its seasonal spike has already begun for the year 2025, implying that shop owners should act quickly if they want a market edge.
Those looking for a classy, yet eye-catching piece of jewelry will love this Natural Pearl in Shell with Necklace. This necklace features a real pearl pendant beautifully encased in an intricate cage. Its traditional appearance with a modern twist is what gives this product its wow factor among those of all age groups. It’s not your average string-pearl necklace; yet, it still has that simple pendant style that younger generations often look for in jewelry, captivating the hearts of many. Its versatility in being styled with both formal and informal wear also has consumers hooked.
In the Google Trends chart, you’ll notice that consumers have been searching for pearl pendants in August 2025 more than ever in the past five years. Products like this one tend to perform well on Google search around November and December, right in line with the winter holidays. Waiting too long to add this item to your Shopify store could result in lost potential and competitors taking lead.
If you’re looking for a fun bathtub experience, this Bath Electric Bubble Mat is a great commodity. Let’s face it; nobody needs bubbles in their bath, but just the fact that there’s a product out there that can create bubbles on demand is pretty intriguing. It’s also one of those products that consumers want to buy just so they can test to see if the product actually does what does it claims to do. Outside of this, children gravitate towards a product like this that makes bathtime funner and less of a drag. And with how slow and inconvenient it is to make your own bubbles, this electric mat reduces effort considerably.
So, how is this bubble mat performing Google Search-wise? The chart below shows that in late May 2025, this product received higher engagement than usual. Interest also ticked back up from July through August. Interest decreased before the middle of September, but now it’s shooting back up, which tells us this is a dire time to add it to your online shop to take advantage of the hype.
A product has wow factor when it quickly captures attention. It tends to be visually appealing, emotionally captivating, and makes for a great conversation starter. Compared to your average product, wow factor products tend to have a higher chance of going viral due to their distinct appearance or design.
While it may last weeks or months, the duration of the wow factor of a product depends on numerous factors. Market saturation, the product’s uniqueness, and the function of the product all come into play. The time of year can also affect the perceived wow factor and virality of a product.
Differentiating yourself from your competitors can be done in two main ways. First, jump on trending products quickly. Secondly, concentrate on adding products to your store that currently have low market saturation.
When you create a free Tradelle account, you can always be on top of viral products. They’ll also keep you updated on the current market density of each product to encourage you to seize the opportunity before your competitors swarm in.
Offering products with wow factor may get you more sales and new customers, but turning them into repeat customers requires further strategy. Focus on fast shipping, quality products, and great customer service.
Viral products typically appear on social media and on Amazon’s Best Seller page. However, if you want to sell trending items before they saturate the market, use a product research tool like Tradelle.
Strategically selecting viral products to add to your dropshipping store is key to helping drive quick sales. Selling popular items with wow factor, however, goes beyond accelerating your revenue growth. Effectively adapting to current market trends can help you gain higher engagement on social media, increase organic traffic, and even secure repeat customers.
Because viral products come and go, it’s important to consistently assess the current market demand. Tradelle takes the fuss out of trend analysis, giving both new and long-time dropshippers a quick and easy way to understand what consumers are eyeing. Not only do they simplify the product research process with AI-driven data and global market insights, but they also handle order fulfillment on your behalf. Talk about a convenient way to run your business!
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