Tradelle

In this article, I will show you the step-by-step process of creating a Pinterest ad for your dropshipping store. In addition, I will include the process for creating a business account ad account on Pinterest.

Furthermore, we will talk about:

Key Takeaways
  • Use high-quality, engaging visuals for ads to stand out
  • Leverage video ads for better performance over images
  • Strategically target the right audience with location, interests
  • Regularly optimize ads based on metrics to improve results
Start now for free

In the end, I am confident that you should be ready to start your campaigns on the platform. Let us begin!

How Big Is The Pinterest Market?

498 million people use Pinterest, and a vast majority of these users are female. According to Statista, about 49% of people in the USA who use the platform do it for entertainment, and 32% use it to follow brands and companies.

Here are some more interesting stats about Pinterest:

If we look at the social media traffic per country, the top three are the USA, Brazil, and Russia. Mexico is one of the top three in terms of user count, but Russia has a higher traffic rate than Mexico.

As dropshippers, what do we make out of this? We can say that:

In addition to all this, I also found data about the most pined topics on Pinterest. Unfortunately, the data only covers up to 2018, which is a bit old. Here it is:

Doing further research, PinHouss says that the most pinned topics in 2023 are

Having all the stats, I can say that Pinterest is a huge market for these five niches, specifically targeting women in the United States between 25 and 34 years old.

Reasons to Advertise on Pinterest | Benefits of Advertising on Pinterest

Now that we have established the market size, let us look into the other reasons why Pinterest ads is an interesting network that dropshippers can target.

1. Multiple Ad Objectives

Like other social media platforms, you can advertise on Pinterest to achieve various advertising goals. These are:

Since there are different Pinterest ad types of advertising goals, Pinterest also makes it possible for you to choose from different ad dimensions. In addition, you can upload different types of video content like MOV, MP4, etc.

2. Affordable Ad Costs

Advertising on Pinterest is easy on the pocket. Ad costs vary per country and target audience. However, let us take a look at some numbers. According to WebFX, Pinterest ads cost:

These numbers are low if you think about it. If you advertise on Google, your average cost per click is $2.69 for Search and $0.63 for display ads in blogs and other websites.

3. Custom And Automatic Bidding

Pinterst ads allows you to customize your bids. It is up to you to decide how much you are willing to pay, in maximum, for every 1,000 impressions or per click.

Sure, there are minimum bids, but I can say that these prices are reasonable. In the end, you are still in control of how much you want to bid as a maximum level or price for each metric.

Overall, Pinterest is a good place to advertise, considering these three benefits. At a low cost, you can easily target female users in the United States, one of the best countries to market your products if you are a dropshipper.

Step By Step On How To Run Pinterest Ads For Dropshipping

Now, let us see how to make an ad on Pinterest at every step of the way. First, you need a business account to be able to create an ad. By default, your Pinterest account is Personal, similar to a profile on Facebook.

Part 1: Setting Up The Pinterest Business Account

Once you are on your Pinterest home page, go to the upper right, click on the drop-down arrow, and then click on CONVERT TO BUSINESS.

You will see something like this:

As you can see, a Business Account grants you access to the Pinterest Ads Manager. It is free to upgrade to a business account. To proceed, click on the UPGRADE button.

You will see this page:

Choose the ONLINE MERCHANT radio button, and then click NEXT. The red progress bar at the bottom shows you how close you are to completing the set-up of your business account.

Once you see the page below, fill it out and click NEXT.

Next, you will see this page. You must choose at least three business goals.

These business goals are default options—just click on the box and you will see options like this one:

Finally, click on DONE. Then, you will see something like this:

There are two main things you want to do here. The first one is to claim your website where you will integrate your website with your Pinterest Business Account. It is similar to installing a pixel. Claiming your website is easy, and you can view the instructions for claiming your website on the Pinterest help page.

For now, I will click on the drop-down arrow again at the top right, and then choose my business profile.

You will see something like this:

From here, you need to click on the business name at the top right, then click on ADD AD ACCOUNT.

If you see this pop-up, just click OKAY.

At first, you will an empty page, so click on CREATE AD ACCOUNT.

Type in your business name. It would help if you used the words “Ad Account” in your ad account name so you will know which account you are logged into in the future.

If you only type a name, you may get confused if you are logged into your profile, business, or ad account.

Next, click on CREATE.

Then, you will see this:

For now, I clicked on MAYBE LATER. The button that says ASSIGN PEOPLE allows you to add other Pinterest users to have access to the Ad Account. Do this if you have a marketing team or someone who does the ads for you.

Our ad account creation is complete. We can now move to the next part: creating an ad.

Part 2: Create Ads On Pinterest For Dropshipping

After clicking on MAYBE LATER, you will see this:

What you need to do now is to click on the Business Manager hamburger icon on the top left, then click on CREATE CAMPAIGN.

Once you get to this page, click on CONSIDERATION. Of all these options, you only want CONVERSIONS or CONSIDERATION. Between these two, my advice is to choose CONVERSIONS so the Pinterest algorithm would show your ads to people who are likely to buy.

The thing with Pinterest is that you cannot create a CONVERSION AD unless you have already installed the Pinterest Pixel on your website. For now, we will choose CONSIDERATION.

Scroll down and you will see this:

It is the page where you set up your daily budget. Pinterest ads, unlike other platforms, gives you more liberty when it comes to the amount of money you want to spend.

As you can see below, I placed $1 per day. From here, click on the radio button for RUN ON SPECIFIC DATES so you can control the number of days your ad will run.

Then, at the bottom, click on CONTINUE.

It is on this page now that you have to create your audience. In Pinterest, they call this AD GROUP. An ad group is a target type of audience that you will set up.

There is a default ad group name here, and I want to change that based on my target market. So, I will name it FEMALE 25 to 35 CALIFORNIA. This name should help me remember that the audience comprises females in California aged between 25 and 35.

Then, I will click on CHOOSE YOUR OWN at the bottom because I want to create my audience.

The next step is to scroll down and click on each drop-down. Take a look at this:

We will need to click on each arrow to set up our audience.

For the INTEREST, this is what we have:

For now, I am choosing beauty. You can click on ADD KEYWORDS to target specific search words by users, but I will not do that now.

Then, I will scroll down and select the demographics based on age range and gender. As you can see on the screenshot below, I only checked FEMALE and 25 to 34.

I will also toggle the location:

For all the rest like languages, I will leave the default to Pinterest. At this point, I just want the Pinterest algorithm to gather as much data as possible.

Now, keep scrolling to the bottom until you get to the ADS section. Here, you can now upload your ad creative.

Your ad creative can be a pin you already posted in the past. You can also create a carousel or a single image or video. Let us choose CREATE AD.

Now, Pinterest will show this sidebar. What we need to do now is to upload the video or image, and add a headline, product description, and the destination link or URL to our dropshipping store.

It now looks like this:

Once done, click on PUBLISH.

This will not publish the ad yet, you will be back to the ad creation page. what you need to do is scroll down until you see this:

Type the name of this ad or campaign. This will help you identify which is what later on, especially if you are running many ads.  Then, add your dropshipping store URL.

 Finally, click on PUBLISH at the left, and you are done!

How To Analyze Ads On Pinterest

Pinterest, like all advertising networks, provides you with visibility on how your ad is performing. There

are many metrics to see in Pinterest reporting, but the most important ones are:

So, how do you make sense of all these?

First, what you want is a high impression. You want more and more people to see your ad. If your impression is low, it is either you selected the wrong audience, or your budget is too low. If you are sure, you are targeting the right people, increase your budget and see how it goes.

Next, you want a high CTR or click-through rate. A high CTR means that your ad is enticing and interesting. If the CTR is low, it is either your ad is not good enough or you are showing the ad to the wrong people (audience).

These two are the main metrics you need to address. All others, like cost per result, outbound clicks, and pin clicks, will adjust themselves if you correct either your impression or CTR.

Where To Get Ideas For Pinterest Ads

Pinterest has a Pinterest Ads Repository. The page is a little difficult to find so just click on the link I provided. Here is what it looks like:

If you scroll down, you will see the DETAILS button, which you can click to see more information about the ad.

After clicking that button, you will find yourself on this page:

You have to scroll to the bottom to find stats. In this case, this ad has not had any good results at all. So, you will have to see the details of each ad to find a gold nugget of information. This, of course, is too manual of a work.

My recommendation is that you use either the TikTok ad library or an ad spy tool. With the Pinterest Ad Repository, you cannot even filter the ads based on performance, and I can tell right now that it is a waste of time.

On TikTok, it looks like this:

Above the images are filters that you can use to narrow your search results for an ad that works. So, if we choose ads that are at the top 1%-20% in terms of LIKES, plus if we type a keyword in the search box, we get something like this:

Now, we can select ads that have something to do with the product we want to advertise on Pinterest. If we want to see more details about the ads, we can click on the SEE ANALYTICS button.

Then, we will have a view of the ad’s performance. Here is an example:

Now, we have visibility on the following things:

The CTR position is an indicator of how effective the ad is in generating clicks, which is what we want the viewers to do. If the CTR is at the top 1% to 25%, we can say that people who see the ad are clicking on it. It must be offering something so interesting that people are taking action. From here, the only thing left to do is to watch the ad and pick up marketing lessons from it.

Tips When Advertising On Pinterest

The first tip I need to share is that Pinterest is not for every dropshipper. Earlier, we discussed the demographics of the platform. We know that a vast majority of Pinterest users are female between 25 and 34.

In addition, the countries with the highest Pinterest users are the US, Brazil, and Mexico. These stats alone should tell you that interest is not the ideal place to advertise if your products do not fit these audiences.

Tip 1: Use Pin Ads

Usually, advertisers would upload a video of their ad during the ad creation process. It is better to do it first as a regular pin or a regular post, and then use that very pin or post later when you create an ad.

Doing this will make your video accessible to anybody who cares enough to look at or explore your profile. If you uploaded the video only as part of the ad creative, it will no longer be accessible later on.

Tip 2: Use Carousel Ads

A carousel ad allows you to share several images in one go. This works best if you want to advertise multiple products in a single ad. For example, if you are advertising lipstick with different color choices, a carousel ad is what will work best.

Tip 3: Optimize Your Ad Details Or Meta Data

Never release an ad without learning how to copywrite. Make sure that your product headline is enticing, and that it will stop someone from scrolling.

Your headline must also contain important keywords. Keep in mind that Pinterest is an image search engine. People come here and type keywords in the search box for images they want to see. Without the appropriate use of keywords, the Pinterest algorithm will not have any idea that your post is relevant to a user’s search efforts.     

Next, your product description should be powerful enough to convince the ad viewer to click on the ad and go to your website.

Finally, use clear images and videos only. If you don’t have a good camera, you must invest in one. I am not saying that you have to buy expensive equipment—your phone should do the job. However, not all phones have excellent cameras in them.

If you can buy a new phone, please do so. If this is not an option, I recommend that you work with ad professionals who can take amazing images of your product. If not, look for a video or image editor who can make your materials look better.

FAQ: How To Run Pinterest Ads For Dropshipping

Do Pinterest ads work for dropshipping?

Yes, Pinterest ads work for dropshippers. However, your products must cater to the platform’s demographics; it is not like Facebook which has a huge user base.

How do I run Pinterest ads on Shopify?

You run the ads the same way. The only difference is that you must install the Pinterest pixel in your Shopify store.

How do I get ads for my dropshipping business?

You can create these ads or hire a marketing agency or freelancer to create the ads for you.


Final Thoughts

The next step that I recommend is to create your Pinterest ad account. Once done, go to TikTok to view ads that convert or ads that have a high engagement rate. Plan your ad and create it similar to the way the top TikTok ads are made, then launch the ad on Pinterest. Do not forget to follow the standard ad formats or dimensions of Pinterest for the best results.

In this article, I will talk about the specific steps you need to take to run ads on Snapchat.

In addition, we will discuss:

Key Takeaways
  • Small budgets still effective on Snapchat due to auction system and hyper-targeting
  • Snapchat offers targeted access to a young, engaged audience open to impulse buys
  • AR lenses and filters can create immersive experiences driving engagement and brand awareness
Start now for free

In the end, I’m positive that you should be armed with knowledge in making sales on the Snapchat platform.

How Big Is The Snapchat Market?

For perspective, it will take you around 10 years to view all the photos uploaded to Snapchat only in the last hour. Snapchat has 464 million users globally and the company is expecting to grow this number to 500 million by the end of 2025.

Here are some more Snapchat stats you need to know:

Although Snapchat is not as big as TikTok and Facebook, it does have a subscription option. As of 2023, Snapchat has three million paying subscribers, which means that there are people on this platform who have money to spend.

If these three million subscribers could spend $3.99 monthly for an app, they certainly can spend money on buying stuff from the app, and this is what you need to bank on.

Reasons To Advertise In Snapchat | Benefits Of Advertising On Snapchat

Although Snapchat is small compared to other social media giants, one key factor you have to consider is the audience. Most people on Facebook are there for friends and politics and fan pages, not for trends. The same thing goes with Instagram—it is a place for influencers and people who follow them.

Snapchat’s demographic is fresh and young. In addition, these are people willing to spend money. So, while the average conversion rate of Snapchat is small, its users are more willing to buy than the audiences of other platforms. Below are some more reasons to advertise on Snapchat.

1. Closed-Knit Ties

Users of Snapchat are real close friends and family members. The emotional investment here is real and current, as opposed to Facebook where your friends from 30 years ago would add you although you have nothing in common anymore.

Snapchat friends share the same interest. Because of this, one person’s recommendation or shares will get more attention, shares, and re-shares than on Facebook.   

As a result, people on Snapchat have more influence than so-called influencers on typical social media. In short, the voice of a Snapchat user has more power than a celebrity.  

2. Big Reach

Snapchat has 375 million active users per day. Since Snapchat only keeps posts for 24 hours, these users have more reasons to open the app. On average, a Snapchatter opens the app 30 times a day.

The platform is also home to the young generation—people who want to be “in.” Facebook and Instagram are inundated with people who are so desensitized and disinterested in ads. FB and Instagram users do not have an intention to buy.

Young people want to buy stuff. Old people are much more concerned about saving for retirement. Twitter, or X, also has users who are not interested in buying—they are much more inclined to talk or follow politicians and political influencers.

3. Ad Goals

There are three main ways you can take advantage of Snapchat’s advertising platform, and these ways stay true to the mantra of a marketer.

You can advertise on Snapchat to:

As a dropshipper, you want to concentrate on the third goal. It makes no sense to launch an ad for awareness and consideration.

Awareness campaigns are best for national food chains introducing a new product. Consideration is for big brands like Nike—they launch ads to entice people to change sneaker brands.

Dropshippers and online retailers want conversions, and you can advertise on Snapchat with this goal. You can leverage Snapchat to drive traffic to your store and increase sales.

One thing you must leverage with Snapchat is its targeting capabilities. Like Facebook, you can create a custom audience and choose a specific gender, age bracket, and other interest-related characteristics. In addition.

Step By Step On How To Run Snapchat Ads For Dropshipping

Before you can create an ad on Snapchat, you have to create a profile. It is similar to how Facebook works—you must have a personal profile that allows the company to identify you.

PART 1: Creating A Snapchat Ad Account

To start, go to the home page of Snapchat, and then click on Snapchat Ads at the top right corner of the page.

You will see this, the landing page of the Snapchat ads manager:

From here, click on CREATE AD, and you will have this page:

Fill out the details and then click on SIGN UP & ACCEPT. The system may ask you to complete a captcha captcha verification, like rotating an image in the proper direction. Complete that, and you will see this:

It is here where you need to type your business name. Do that and then click NEXT. You will see this:

Fill this out and then click NEXT. The blue box you see is the area where you select your country and type your phone number. I covered my phone number for privacy reasons. Click NEXT, and you will see this:

Upload a profile pic for your business by clicking on the CAMERA+ icon. The website will open a pop-up like this:

Once done, click on OK at the bottom right. And you will see this:

Click on CREATE PUBLIC PROFILE. Then, the option below will show. It is up to you to get an offer or skip it. I am skipping it because the ad we are making now is only a demo.

PART 2: Creating A Snapchat Ad

Our Snapchat profile is now complete. After clicking on MAYBE LATER, you will see this:

Click on INSTANT CREATE, and you will see this:

Snapchat, unlike other sites, does not have a conversion-based ad goal. Since we are selling from our website, we will choose WEB VISITS.

Enter your website URL, and then click NEXT.

Now, you can upload a photo or video for your ad. After the upload is complete, you will be redirected to this page:

This is the page where you type your brand name and headline. You must also choose a Call to Action (CTA) There are several other CTAs like Download, Visit Site, Install App, etc. The right side of this page is where you will see what the ad looks like once it is live. 

Now, scroll down and you will see this:

This is the page where you can choose a layout for your ad. Look at the right side (ad preview) to see what it looks like. After making a selection, click NEXT, and you will see this.

Type your desired audience location, and a dropdown will appear. The right side of this page will show you the audience size. In this case, it is at least 97 million. As you add more locations and narrow your demographics, this audience size can either grow or get smaller.

Scroll down further, and you will see these options:

From here, you can choose the gender target. It is also in this area where you can change the age demographics.

Now, click on SHOW ADVANCED TARGETING.

This will expand the DEMOGRAPHICS options.

As you can see, now we can toggle our audience based on INTERESTS AND CUSTOM AUDIENCES. What you need to do here is to type keywords, and then select from the dropdown that the system will show you.

If you look at the DELIVERY ESTIMATES on the right side, our audience size went down from 97 million to 38 million.

Now, scroll down and you will see this:

This is where you set up your daily ad budget, your advertising start and end date, and your business address. I did not put an address for security and privacy reasons, but you should do this from your end.

The last part is to scroll down again. Here, you will see a summary of your ad creative. The last step is to add your credit card number and hit PUBLISH!

How To Analyze Ads On Snapchat

Snapchat, being a video and image-oriented social site, offers a multitude of metrics you can view. These metrics are the things that will tell you how your ad is performing and what problems to fix. In this section, we will look at a few metrics that matter the most.

1. Impressions And Reach

You will see two impression numbers in your ad stats: paid and total. Paid impression refers to the number of times the Snapchat algorithm shows your ad to a user. Total impression is the sum of both paid and earned impressions.

Earned impression happens when a Snapchat user shares your ad. So, if you paid for one impression a Snapchatter shared it, and one person viewed it, your total impression is two. 

Here are some key pointers:

What you want is to have a high impression count. You want a lot of people to see your ad. So, it is either you target new audiences with more genders and ages and interests, or you increase your bid, so your ad gets priority.

2. Video Views

There are two types of video views: 2-second and 15-second. A 2-second video view is a view where the viewer watches your video on full screen for two seconds before swiping up.

On the other hand, a 15-second video means the viewer viewed your video ad at least 15 seconds or watched 97% of your video length (if your video is less than 15 seconds in total).  

What you want is to have a high number on both, as a high number means people who see your video ads are interested. A low 2-second video view count should be alarming, as the viewer saw your thumbnail, decided it was not interesting and left.

3. Video Plays

This metric measures how many people are watching your videos 25%, 50%, 75%, and 100% of the time. The very thing you want here is for people to watch your complete video.

If most people who saw your ad watched only 25% of your video, it means that they are not interested in what they saw. They only watched ¼ of your video and decided to leave.

In this case, you are either targeting the wrong people, or your video is not that interesting. I suggest that you do an A/B test to figure out the root cause of a low video play stat.

4. Clicks And Swipe Ups

A profile click refers to the total number of times a viewer of your ad tapped your public profile link. A high number is good, and it is indicative that the viewer wanted to see who you are. 

A swipe-up stat or metric refers to the number of times people swiped up your ad; it also is a number that represents the total taps or clicks to your call-to-action button.

On Snapchat, a swipe-up on your ad is good, not bad. A swipe-up allows the user to chat with you, so you want to aim for a high swipe-up rate.  

There is no single method to analyze an ad. However, your main goal for a start is to have a high impression rate, especially an earned impression rate. A high earned impression rate means you are getting eyeballs for free because Snapchatters are sharing your content.

Where To Get Ideas For Snapchat Ads

Unlike Facebook, TikTok, or Instagram, Snapchat does not have an ad library. They have what they call a Creative Ad Library, but this is nothing more than the equivalent of an Ads Manager. The absence of an Ad Library is a challenge, but we have some alternatives as to where you can get ideas for Snapchat ads.

1. Ads Reveal

Ads Reveal is the only true ad spy tool that has access to Snapchat ads. With it, you will have visibility on ads and ad content that run on Snapchat.

You will see:

You can play the video of these ads, but the program does not show ad stats. There is no data on the shares, likes, comments, conversions, etc. 

2. TikTok Ad Library

A better option than Ads Reveal is the TikTok Ad Library. Here, you see multiple ads and will get a better perspective as to how an ad is performing. If you think about it, the demographic of TikTok and Snapchat has similarities. They are both catering to young audiences.

Here are the things you can do with the TikTok Ad Library:

One thing that you will love about TikTok is that you will also have visibility on important ad metrics. Some examples of these are:

There is also a CTR bracket here. For example, if an ad is in the top 6% of CTR, it means that of all ads on TikTok, the ad you are looking at belongs to the top 6% of all ads that generated the most clicks.

As far as third-party support goes, there is little help you can expect from Snapchat because it is not one of the biggest platforms. Globally, it ranks number 12 among social media sites. In this case, it is not a top priority for advertisers.

And if it is not a priority of advertisers, third-party data aggregators will also not pay attention to it that much. This is not to say that you should not advertise here. There are buyers on Snapchat, and I can say that it is one of the most undermined sites as far as advertising goes.

Tips When Advertising On Snapchat

Advertising on Snapchat is a tad different from other platforms. In typical social media, you whip up an ad, choose your target audience, and you let the algorithm do its work. Snapchat requires a bit more work, and below are some tips on how to succeed.

1. Use The Shopping Lenses And Filters

What makes Snapchat so unique is that it has what they call AR Lenses, or Augmented Reality. What it does is that Snapchat can use a phone’s camera to take a photo or video, say, of a pizza.

With the AR Lense feature, a pizza company like Domino’s Pizza can create filters that will show the company’s logo.

In addition, a company can create facial lenses that will transform the image of a person taking a video or image of himself on Snapchat. Most companies that do this are fashion and cosmetic companies, but you can do the same if you are selling in the same niche.

2. Use Advanced Targeting

Snapchat offers several ways to create multiple ads for a custom audience.

Below are a few:

At first, you should target a wide range of people on the platform. Make sure you install the Snap Pixel before you advertise. Once done, let the algorithm gather data, and then retarget the people who interacted with your brand.

3. Create A Compelling Ad

We cannot stress this enough—your ad must be interesting enough to stop a user from his tracks and watch your video. Ensure that you take the time to read the idea dimensions of the video that Snapchat uses in the ads.

Once done, create clear videos, and then professionally write an ad copy. The TikTok Ad Library is a good way to start to check out ad copies that garner the most clicks, shares, and comments. It can take some time to learn how to write a decent ad copy, but it is worth it.   

FAQ: How To Run Snapchat Ads For Dropshipping

Do Snapchat ads work for dropshipping?

Yes, Snapchat ads work for dropshipping. However, the average conversion rate in Snapchat is only 0.6%. Do not be alarmed. YouTube has a lower conversion rate than this at 0.5%.  

How do I run Snapchat ads on Shopify?

To run Snapchat ads targeting your Shopify store, initiate the ad creation process on Snapchat’s platform and ensure to input your Shopify store’s URL when specifying the destination for web visits in Snapchat.

How can I run Snapchat ads?

You can run Snapchat ads by first creating a profile. After clicking on CREATE AD, Snapchat will guide you through the whole process.

How much does it cost to run Snapchat ads?

The tool will tell you your minimum cost. It varies from one business to another, but this cost has something to do with your target location.


Final Thoughts

Snapchat is the social media for the hip and trendy. It is also the only social media where its members are more willing to pay for a monthly subscription. The reason is that the members of Snapchat are more close-knit than other social media channels.

The next step now is to create your Snapchat profile and then set up a business account so you can start advertising. Or, you can browse our other tutorials on how to run ads on different social media platforms.

Today, you will learn how to run Google ads for your dropshipping store. I will provide you with a step-by-step process that will take you from start to finish. Understanding how to create Google ads is crucial for successful advertising.

In addition, we will discuss:

Key Takeaways
  • Google Ads provides access to a huge potential customer base due to Google’s dominance in online search and advertising
  • Small advertising budgets can still be effective on Google Ads due to their auction-based system and ability to hyper-target audiences
  • Search ads enable capturing intent-based audiences actively searching for related products through keyword bidding
  • Precise targeting capabilities allow ads to be shown to relevant audiences based on location, demographics, interests and past user behavior/interactions
  • Regular analysis of ad metrics is important to optimize campaigns and improve results over time for dropshipping stores
Start now for free

In the end, I am confident that you will be fully equipped to run Google ads for your dropshipping store on your own. Please note that this article is not about a magic advertising formula (there is no such thing). If you are ready, let us begin!

How Big Is The Google Ads Market?

For context, the revenue of Google Ads in 2023 was a staggering 237.86 billion USD. In comparison, Facebook was at $153.76 billion. As you can see, Google is not even a social media company, and yet it is the biggest advertising platform in the world, largely thanks to the comprehensive google ads platform that facilitates creating, managing, and optimizing ad campaigns across its vast network.

Unlike social media sites, Google Ads has audiences on many platforms, such as:

So, depending on the type of user you want to advertise to, there is a proper platform in the Google Ads network where you can show your dropshipping goods.

Here are some more key stats you should know:

As far as advertising networks go, Google is the KING of them all. The key to succeeding in Google Ads is the appropriate placement of your ad. In addition, keyword and audience selection is critical—Google can reach 90% of the world’s population, so you have to leverage audience selection meticulously.

Reasons To Advertise On Google Ads | Benefits Of Advertising On Google Ads

Google Ads may seem like a foreign territory to many dropshippers, but I can say that it has more reach and power than social media. Everyone uses Google, while Instagram, TikTok, and other social media channels have specialized audiences.

In this section, I will provide more reasons why you need to advertise on Google Ads and what benefits you can expect. Having successful Google ads campaigns involves strategies that focus on driving clicks, conversions, and brand awareness, which are key factors for optimizing your dropshipping campaigns.

1. Google Ads’ Reach Is Massive

Anybody who uses the internet knows what Google is. Google is a household name, and it is this fact that makes it reach a massive amount of people.

In Search alone, there are over 8.5 billion searches that happen each day. On average each person does three to four searches for the same period.

What does that mean? It means there has to be someone in this world searching for something related to what you sell. Google owns about 92% of all searches in the world—all the rest, like Yahoo! and Bing, do not even come close. This dominance in the search market underscores the potential reach of Google Ads campaigns, highlighting the importance of leveraging these campaigns to target and personalize ads for different audiences effectively.

2. Google Ads Narrow Down Your Audiences

Google Ads offers so many ways that you can create a target audience for your dropshipping ad, particularly through the precise targeting capabilities of ad groups.

Here are some:

Ad groups play a crucial role in this process, allowing for the organization of campaigns by grouping similar ads, keywords, ad text, and landing pages. This structure facilitates audience segmentation, enabling advertisers to target different audiences with tailored products more effectively.

If your ad is a video, it makes sense to show it on YouTube. If your ad is an image, it makes sense to show this on blog sites or mobile apps. Whatever your ad is, or whatever your product is, there is an appropriate segment of Google users that you can show it to.

3. Google Ads Has A Wide Range Of Budget Options

Do not worry about competing with giant companies that have millions of dollars in advertising budgets. Google has a fair algorithm that will show your ad to a target audience, even at a small cost. Tailoring your budget for each Google Ads campaign allows for flexibility and optimization to meet your specific advertising goals.

Google does not require a lot of money when it comes to ads. In my experience, the minimum ad spend that the system requires only gets bigger whenever I advertise to the US. It is because the US is a huge market, and many advertisers are competing for the same eyeballs.

If you advertise to other countries, however, you can advertise for as little as $5 per day, or even lower. The trick here is to find a different market rather than just relying on the US as your primary customer base.

4. Google Ads Allows You to Target Based on Intent

Finally, Google is where you can advertise based on what a potential user is looking for. If you go to Google Search and you type a keyword like “how to train a dog,” what do you see?

Here is what I got:

The first two results on top are sponsored ads, also known as search ads. These search ads are a powerful tool for business owners or marketers who want to capture the attention of users actively searching for related products. By bidding on relevant keywords for search ads, such as “how to train a dog,” advertisers can ensure their products are among the first seen by potential customers.

As a dropshipper, you can leverage search ads on Google Ads to target people based on user intent. In my case, I intended to train a dog and used the keyword, “how to train a dog.”

If your product is a toy drone, you can target keywords like toy drone, drone for kids, drone for beginners, etc. With this approach, Google will show your ad to people who are already looking for your product through search ads, and thus you are likely to make a sale.

How To Run A Google Ads Campaign For Dropshipping Step By Step

To start advertising on Google Ads, you have to go to [https://ads.google.com/home/] and you will see this:

If you already have a Google account, click on SIGN IN at the top right. If not, click on START NOW. After signing in or creating an account, you will finally find yourself in a Google Ads account dashboard like this:

To start, you need to click the CREATE button at the top left (big PLUS sign), just beside the OVERVIEW tab. This is what you will see:

What you need to do is to click on CAMPAIGN, and you will see this:

You have to choose SALES. You can also use WEBSITE TRAFFIC as your campaign objective, but SALES is better. Choosing sales means that Google will particularly select an audience based on their shopping activities. This step is crucial as it opens up a variety of ad campaigns, including remarketing campaigns and various Google Ads campaigns, that can be strategically used to optimize your storefront and track performance using essential metrics.

After clicking on a goal, click on CONTINUE at the bottom right. The page will expand, and you will see this:

This is the page where you choose where you want Google to show your ads.

Here is a shot guide:

What I am going to choose for this demonstration is DISPLAY. As dropshippers, we want to target areas where people or users have visibility on our product images. Choosing the right google ads campaign type is essential for achieving specific advertising goals, and understanding the variety of google ads campaigns available can significantly impact the success of your advertising efforts. After clicking on DISPLAY, scroll down and you will see this:

How To Analyze Your Google Ads

Google is huge, and there are so many metrics you can measure to find out if your ads are effective. These options come at a cost: confusion.

To prevent this from happening, I will explain only the most important metrics you must check in your ad reports, what they mean, what you should achieve, and how to fix common problems.

1. Impressions

Impressions refer to the number of times your ad was shown to a user. A thousand impressions do not mean a thousand people saw your ad—it only means Google showed your ad a thousand times.

The higher the impression is, the better it is for you. If your impression count is low, the two potential problems are:

To figure out what is wrong, you need to first expand your audience. For example, if you are targeting California, you may perhaps want to add other states. If this does not solve the problem, then it is your budget that is the issue. 

2. Clicks And Click-Through-Rate

A click is measured every time a user clicks on the URL link of your ad. This click will take this user to your website.

Click-through rate is the percentage of clicks over the number of impressions. If your impression count is 1,000, and it received 100 clicks, your CTR is 100/1000 x 100 = 10%.  

Your goal is to have a high CTR, and as you can see from the formula, you will get a high CTR if you get a lot of clicks relative to your impression count. 

The main problems with low clicks are:

For bullet one, ensure that your images and videos are clear. There is no excuse for low-resolution graphics today. In addition, make sure that the content itself captures a user’s attention.

For your headline and ad copy, you have to give the viewer a reason to click your link and visit your website. Some common examples are sale offers, introductory prices, new products, etc.

Finally, make sure you are showing your ad to the right audience. For example, in our drone ad, we chose HOBBY as an interest. It does not make sense to choose FINANCE as an interest if we are advertising for a toy, right?

Then, there is the average CPC, or what we call cost per click. This refers to the amount of money you spend for each click (on average).

If your total ad spend is $100, and you have a total of 26 clicks, your CPC I $100/26 = $3.85. It means that you are paying Google $3.85 per click. What you want for a CPC is to be as low as possible.  

3. Conversions And Cost Per Conversions

If you set up your Google Pixel and tags, you program the system to measure your conversion. It is a tad difficult to set this up, so I will refer you to these guidelines.

Conversion refers to the actual purchase that a customer made. This has to be programmed from the back end of your store, along with the code you will get from Google.

Cost per Conversion is the amount of money you spend for each conversion. If your total ad spend is $100, and only two people made a purchase, your cost per conversion is $50, which is too high. The higher your cost per conversion is, the more money you are spending to acquire a customer.  

Here is a bonus: if you go to your reports overview, you will see something like this:

I want to draw your attention to the chart on the right—the one I highlighted. This chart shows my ad performance for clicks.

As you can see, 50.2% of all the clicks I got were from my ad shown on YouTube. Them, 28.7% came from the display network. It tells me that people who saw my ad on YouTube were more responsive. My click count is tougher on YouTube than on blogs and websites. So, in this case, I can say that my best course of action is to scale my advertising budget on YouTube.

Where To Get Ideas For Google Ad Campaigns

There are no best places to get ideas for Google Ads because Google pretty much covers everything. If it were up to me, I would focus my efforts on learning marketing itself. Specifically, I would study the psychology of buyers, and also become good at copywriting. Video ads, particularly on platforms like YouTube, have proven to be highly effective in capturing audience attention due to their dynamic and engaging format, differentiating them significantly from traditional display ads.

In this case, I recommend that you pay attention to the ad formats and dimensions that Google requires for your ad type, including the unique opportunities presented by YouTube ads for reaching audiences on YouTube through the Google Ads platform.

In addition, you want to read as many articles as possible about:

There are so many ad types on Google that it makes much more sense to learn how to attract the audience than to just copy a Google ad from the competition.

Tips When Advertising On Google Ads

Like other advertising networks, there are certain approaches, tactics, and techniques to make your ads perform better. Some of these seem obvious, but curiously enough, they often are the most common reasons why ads fail.

Here are some tips to make your Google ads succeed:

Another thing I strongly urge you to do is to integrate Google Analytics (GA) into your store. You will find invaluable data and insights from this tool, and you can create ads based on the stats you see from the reports. Utilizing Google Ads for your dropshipping venture offers significant advantages, such as targeting specific audiences, testing marketing messages, and creating highly targeted campaigns, which can effectively drive traffic and increase conversions.

FAQ: How To Run Google Ads For Dropshipping

Does Google Ads work for dropshipping?

It works in the same way you advertise on social media. However, Google has a wider reach and more platforms where you can show your ads.

How do I run paid Google ads for dropshipping?

To run paid ads, you must have a Google Ad account. From here, you can now follow the instructions we have in the article.

Can I run Google Ads on my Shopify store?

Yes, you certainly can. All you need is your Shopify store URL and images or videos of your products.


Final Thoughts

Google Ads is the biggest advertising network in the world. With it, you have access to billions of people from all walks of life. You can access an audience of gamers, hobbyists, fashionistas—everybody.

This is not to say that social media is bad. It’s just that social media has specific user behaviors and types. For best results, separate your ads according to your target market—always take the time to advertise slowly and then tweak what is necessary before scaling.

In this article, I will show you how to make sales for your dropshipping store through Facebook advertising. Yes, you have heard this all before, but then I have some tips that you may not have learned from anyone else.

I will discuss:

Key Takeaways
  • Facebook offers access to a massive potential customer base
  • Write compelling ad copy and target the right audiences
  • Continually test ads and analyze data to refine targeting and improve results
Start now for free

You will face tough competition on Facebook—big companies advertise here, and they have the money to spend to get the eyeballs that should have been yours. With the tips that I offer, you will have a fighting chance!

How Big Is The Facebook Market?

Facebook is the social media platform that changed the world and how people consume user-generated content. As of the time of this writing, Facebook, despite all the protests against it, remains the biggest social networking site in the world.

Here are some stats that you’d find interesting:

Sure, some countries block Facebook, but these countries are oppressive and have governments that want to control what their population consumes online. These countries are irrelevant to us dropshippers—we have no reason to dropship to these countries as most of them are also economically struggling. 

Let us take a look at this data chart below from Statista:

As you can see, a huge chunk of Facebook users is between 25 and 44. These users, we can presume, have buying power. These are people who are also more psychologically inclined to make purchases.

If your product targets those between 18 to 24, then you still have a huge market as 18.1% of Facebook users belong to this category.

Facebook is huge, and experts predict that the growth of the platform will be less than 2% per year. Although it sounds small, it is understandable since Facebook has become so big already that it dominates about half of the world’s population.

With over three billion users monthly, there is no way you cannot find a market on the platform. If you follow the techniques I’ll show you in this article, I’m sure you will find success in dropshipping ads on Facebook.

Reasons To Advertise On Facebook | Benefits Of Advertising On Facebook

Before you dive into Facebook advertising, allow me to give you a justification for why you should spend money on this platform.

Here are the best reasons:

Facebook has the highest return on ad investment among all platforms or the highest return on ad spend. It also has the highest potential reach. Just think about it—although TikTok is a widely used app, people on it are not really ready to buy. Most people on TikTok are teenagers—they do not go to the app to make purchases.

On Facebook, the people you will see advertising to are business owners, parents, schools, government institutions, and a whole lot more!

How To Run Facebook Ads For Dropshipping Step By Step

The first step to creating a Facebook ad is to have a Facebook page. A page is like a business profile that is attached to your profile.

To be clear:

You cannot use a Facebook personal page for business—you can only advertise on Facebook from your business page.

Part 1: Creating A Facebook Business Page

To set up a Facebook page, look for the dotted icon at the top of the page, on the right side, and then click on PAGE.

Then, you will see this screen:

On the left, type your Business Name, choose a category, and add a description. Here is an example:

Once done, click on CREATE PAGE at the bottom, and you will see this:

Add the information required. I will not show you mine for security reasons. Once done, click NEXT at the bottom of that panel.

You will see this:

Next, add your business profile picture, preferably your business logo, and then your cover photo. Then, click on NEXT at the bottom of the panel.

You will see the option to add WhatsApp. If you do not have one, click on the SKIP button.

The next screen will ask you to invite friends. Do not do this for now because your page is empty. You must only invite friends to like your page if you already have content.

Click NEXT and then click DONE.

Finally, you have a Facebook page for your dropshipping business. Mine looks like this:

There is no content because I did it in real time as I am writing this. The next step is to add content to the page, and make changes in your settings like your desired privacy levels, etc. Once you are done with all these, you are ready to create a Facebook Ad. 

Part 2: Creating The Ad

Click on the CREATE ADS button on the left side of the screen, and then you will see this:

Next, you want to change the GOAL, so click on the CHANGE button at the top, then you will see this:

In January of 2024, Facebook changed its advertising GOAL OPTIONS. You will no longer see CONVERSION as an option, as they reduced the options to a total of 6 to simplify the whole process.

As a dropshipper, you do not want to get traffic. What you want is to get sales. So, you must only choose:

One exception to the rule: I would still recommend GET MORE WEBSITE VISITORS since our primary goal for advertising is to take the user out of Facebook and to our dropshipping store.

If your page likes, Facebook will show your ads to people who are “active” in liking Facebook pages. This means nothing to us—we want people to buy, not to like our page.

Because of this, we must choose sales-related so Facebook would show our ad to people who are likely to take action and buy.

Right now, I strongly recommend that you use Automatic. Over the years, Facebook has accumulated so much data about user behavior that the algorithm now knows how to best show your ad to the right kind of people.

The next step is to select your media files:

Once done, toggle the options below:

Then, scroll down until you see this:

It is in this portion that you can create your audience. After clicking on CREATE YOUR OWN, click on CREATE NEW.

You will see this window:

The things you need to do here are:

Scroll down and you will see something like this:

As you can see at the bottom, our audience size is between 3.5 million to 35.9 million, and the bar is green, which means it is a good audience size.

However, our product is about phones (iPhone), so we want to target people who have iPhone 14. The phone case that I showed earlier is an iPhone 14 case.

To implement detailed targeting, click on the box that says DETAILED TARGETING. Then, type some keywords, and Facebook will automatically show some options.

I am choosing iPhone 14, and now my target audience looks like this:

As you can see, I have a smaller target audience now, but Facebook still says this audience size is green (optimal). Finally, I can click on SAVE AUDIENCE.

Once you get to the main page, choose the radio button for the audience that you created.

Next, scroll down to determine your ad timeline and budget. You will see this:

Toggle the number of days you want to run the ad. It is at this point where you will see how much you must spend per day, at minimum, for your ad.

Finally, take a look at this data on the right side of the page:

This information will tell you how many link clicks to expect and how much you will spend. The more you increase your budget, the more accounts you will reach, and you can also expect more clicks.

Scroll down further, and you will see your credit card details. If there is none, Facebook will ask you to add one. Once everything is set, click on PUBLISH, and you are done!

One last word: It would help if you set up your Facebook pixel with your dropshipping store. This way, Facebook can track what people are doing in your store and give you better data for you to analyze later on. There are many instructions on YouTube and on websites on how to set up Facebook pixels.

How To Analyze Ads On Facebook

Once your ad is running, it makes sense to check it weekly. Do not check it daily—let Facebook do its job. Making edits often will muddle up Facebook’s algorithm.

To visit your ad stats, go to your page, and in the upper right, click on your profile pic, then select META BUSINESS SUITE > ALL TOOLS > ADS MANAGER, then you will see this, it’s the facebook ads manager:

The rows represent the different ads you launched. From here, scroll to the right, and you will see this: 

Here are some important things to know:

You will also see stats like CTR (click-through rate), clicks, frequency, etc. Here is an example:

Frequency refers to the number of times an ad was shown to one person. Ideally, this should not be more than 3. If a person saw your ad more than three times (the Frequency is 3), this person is likely to experience ad fatigue.

Clicks tell you how many times people clicked on your ad, and CPC is the cost per click or how much you are spending on each click. CTR is the click-through rate or the percentage of clicks against the number of times your ad was shown. For example, if your ad was shown 10,000 times, and it got 1,000 clicks, then your CTR is 1,000/10,000 = 10%.

The things that matter are impression, CTR, and conversion. You want them to be high. If your impression is low, it means that Facebook cannot find the right person to show your ad to. You need to change your audience in a situation like this.

If your CTR is low, it means that your ad is not enticing enough for people to click it. Consider changing your thumbnail or ad text.

If your sales or conversion is low, it means that people are interested in your ad, and they click. But once they get to your website, they do not buy. In this case, you need to do a serious investigation as to why they’re not buying. Perhaps your offer does not give enough value, or perhaps your site looks unprofessional—there are many possible reasons for this.

Finally, the cost per result is what you are paying per sale—or your acquisition cost. If you spent $100 on the ad campaign, and 26 people converted or paid, then your cost per result is $100/26 = $3.85. It means that you paid $3.85 to acquire a customer.

If your product capital is $10, and you sold it for $12, and your customer acquisition cost is $3.85, you are losing money. Why? From your gross profit of $2, you need to subtract your ad spend of $3.85, and you get -$1.85. In this case, you must increase your selling price to a higher one to make a profit.     

Where To Get Ideas For Facebook Ad Creatives

The best place to get Facebook ideas is the Facebook Ad Library.  Just fill out the details below.

Once you do that, you will see this:

Now, you can browse each active ad on Facebook and Instagram to get ideas. Find successful Facebook ads by looking at the account size and engagement. Click on the SEE AD DETAILS button, and you will see this:

My main issue with this report is that it does not show us the ad performance all the time. Because of this, you have no clue if this ad worked or not. 

However, if you chance upon an ad that has data, you will see something like this:

Click on these drop-down selections, and you will see these things:

From here, you can assess the strength of the ad and decide if you want to pursue the same strategy or not.

One alternative to this is to use an ad spy tool for Facebook where you can find data easier. Some examples of these are:

These ad spy tools aggregate ad results from Facebook. They can show you valuable data about the performance of ads. As such, you can filter your research to ads that have the highest CTR, and then create your ad similar to high-performing ads.

Tips When Advertising On Facebook

Facebook, being the behemoth social network as it is, is easy to use for marketing. However, finding success is harder than you think. Many dropshippers quit because they never made a sale after spending hundreds of dollars on ads.

Do not be this dropshipper. Use Facebook the right way and then you will see results. Below are some of the best tips for Facebook dropship advertising that you must implement.

1. Use A General Audience At First

Earlier, we showed you how to create an audience for your ad. However, the best approach for your first ad is to choose one location only and then run the ad.

Do not narrow down the audience.

Why? It is because you want Facebook to gather as much data as possible about how people respond to your ad. This way, the algorithm will know exactly who to show the ads to next time.  

If you choose detailed targeting only, you are not giving the algorithm the chance to explore people who may be interested in what you sell.

Let the algorithm do its job. In the future, it will show your ad to the right people, and you will reap the rewards. 

2. Do Not Go All In

Do not spend all your advertising budget on one ad. You must set a budget for different ones. As such, you should be prepared to spend a significant amount of money for three months.

Run an ad for two weeks, and then stop and analyze the data. If you have observed that men are more responsive to your ad, and these are men who live in California, then you can stop that ad now, create a new one, and then create a new audience.

This time, you will only focus on men in California. The result? Facebook will show your ad to these people only and you can expect more positive engagement from them. If you spend all your money on one ad, you are not giving yourself a chance to recover.

3. Focus On Your Ad Copy

The ad copy matters a lot. It takes a lot of skill to create enticing headlines, photos, and ad texts to generate clicks. What you want is to stop a user from their tracks, read what you have to say, and then consider clicking your ad. 

To create an effective copy, you must learn the following skills

Many dropshippers do not make a sale even if they choose the right audience because their ads are not convincing enough. If you master the art of copywriting and audience targeting, it is impossible not to succeed in your dropshipping business.

One thing that can help you is AI, like ChatGPT. It can write advertising copy for you, but you have to edit the result because sometimes, the AI produces cringey, overused, and stereotypical advertising scripts. Start from there and learn until you can write copy on your own.  

4. Concentrate On Video

Finally, I strongly recommend that you use videos in your ads. Photos, if ever, rarely get the attention of people anymore. The world wants videos.

There are many ways you can create videos:

Keep the video short, preferably not more than 30 seconds. If possible, refrain from saying things regarding the product’s features and benefits. Instead, show the viewer the product in action. As far as advertising goes, demonstration is better than just talking about what the product can do.

5. Implement A/B Testing

A/B testing, or split testing, is an essential method for refining your Facebook ad campaigns for dropshipping. This technique involves simultaneously running two versions of an advertisement to identify which one performs better. The complexity of ads means there are numerous possible variations to test, from targeting different demographics (such as men vs. women) to tweaking visual elements or headlines.

Many dropshippers fall into the trap of assuming their initial ad copy is perfect and will drive conversions. However, the truth is far from this. Success in advertising requires experimentation to discover the most effective combination of elements.

For instance, you might run two ads that are identical except for the image, or perhaps they use the same image but differ in the headline text. This process is crucial for understanding how different aspects of your ad affect viewer behavior and conversion rates.

Despite the variables you choose to test, one element should remain consistent: your call to action. As a dropshipper on Facebook, your aim is to direct viewers to your online store with a clear “BUY NOW” message. The focus must be on driving sales and conversions, steering clear of any distractions like seeking memberships or other engagements. Through A/B testing, you refine your approach based on concrete data, ensuring your ads are as effective as possible in drawing potential customers to your store.

FAQ: How To Run Facebook Ads For Dropshipping

Do Facebook ads work for dropshipping?

Yes, Facebook works for dropshipping. It is the default social media for most dropshippers because of the sheer size of its users. Facebook also has the biggest demographics because it is used by all ages and all kinds of institutions. 

How much are Facebook ads for dropshipping?

The minimum cost of advertising for dropshipping depends on your target country. The system will tell you during the ad creation process how much you should spend per day at minimum.

Is it worth it to advertise on Facebook for dropshipping?

Yes, it certainly is worth it. However, I recommend that you take things slowly. The competition is so tough on FB; it is best to learn little by little and scale the budget as you grow.

How do I use Facebook for dropshipping?

First, you have to create a Facebook page. Then, you can advertise your dropshipping business on Facebook. The other methods are to list your products in the Facebook Marketplace or create a Facebook Shop.


Final Thoughts

Facebook is the default social media for marketers. New social media sites will come and go, but Facebook has solidified its hold over people in the last 20 years. it is so huge that it is impossible not to find a market for any dropshipping product.

As always, take your time to explore the nooks and crannies of Facebook advertising. Do not rush results, and always make it a habit to analyze your ad stats. Advertising is a never-ending process, so prepare yourself to face the ever-changing landscape of Facebook marketing.

In this article, I will show you how to run ads on the TikTok platform.

I will discuss:

Key Takeaways
  • TikTok offers advertisers a large potential audience to target
  • Creating effective TikTok ads involves following best practices like identifying the target audience and using attention-grabbing hooks
  • Setting up TikTok ad campaigns requires business accounts, pixels, and creating ads through their Ads Manager interface
Start now for free

In the end, I’m positive that you will possess the fundamental knowledge to start a TikTok business account and create an ad that will increase your sales. Ready? Let us begin!

How Big Is The TikTok Market?

TikTok has a user base of 1.1 billion people, with a demographic of people between the ages of 13 and 60. Given this data, one can say that TikTok is one of the biggest platforms for dropshippers as far as advertising goes.

Here are some more TikTok ad stats you need to know:

These numbers are staggering. As far as usage goes, TikTok users spend around 95 minutes on the app per day, while YouTube users only spend around 78 minutes.

From these figures, we can say that advertising on TikTok is not a waste of money. It is the way you create the ad and what targets you set that will determine your success.

Reasons To Advertise In TikTok | Benefits Of Advertising On TikTok

TikTok is not the only social media platform where you can advertise. There are many, like Instagram Facebook, and Snapchat. However, TikTok is one that you must leverage for reasons we will discuss in this section.

1. TikTok Is One Of The Biggest Social Media Platforms

You want to advertise on a social media platform that has a huge coverage, not only in your country but globally. Why? Small platforms do not expose you to a wide range of audiences. TikTok, on the other hand, allows you to reach more than a billion people.

As one of the largest social media platforms, you can choose to advertise on TikTok based on:

  1. Age
  2. Country
  3. Interest
  4. Behavior
  5. Purchase intent

The more targeted your ads are, the more likely you are to reach your desired audience. As such, you are not advertising randomly to people who may not even be interested in what you have to offer.

2. TikTok Offers Affordable Advertising Rates

TikTok offers a more affordable advertising rate than most other platforms. I cannot tell you the exact cost, as the advertising price varies among countries and the audiences you select. Suffice it to say that your dollar can go far and wide if you use TikTok for ads.

Based on some studies, the average CPM for a TikTok ad is $9.16. While this may sound huge, note that this is the average. The reality is that you can advertise for as low as $0.50 CPM and $0.02 per click. 

3. TikTok Has Multiple Types Of Ad Formats

TikTok allows you to choose an ad format for better results. The options are:

These are the most common ads, but there are others that you can try, such as hashtag ads,

Branded effects ads, collection ads, spark ads, and text ads.

4. TikTok Has A Video Ads Library That You Can Access

It is not uncommon for marketers to feel lost in terms of creativity. The good news is that TikTok has an ad library that you can visit for ideas.

Here is an example:

The highlighted stats allow you to see the performance of that ad. If you want to see more details, you can click on the SEE ANALYTICS button.

What is this used for? You can use the ad library to search for ads similar to your product. If the ad has a lot of views and click-through rates, you know that this ad works. From here, you can begin thinking about how to create a similar ad, knowing that it resonates with your audience.

How To Run TikTok Ad Campaigns For Dropshipping Step by Step

Before you can run a TikTok ad, you must have a business tiktok account. A business account is different from a user account. To create a business account, go to the TikTok Business Center. Follow the initial prompts and you will see something like this:

From here, choose the “I’m an advertiser” option. Then, fill out the details like the following two screenshots.

Finally, you will be taken to your business account dashboard, and it looks like this.

To create an ad, you must create an ADVERTISER ACCOUNT. Complete the steps that TikTok requires (shown below).

Once you have done all that, you will now see this dashboard. From here, you have to click on ADS MANAGER.

It will open a new page like this:

Step 1: Setting Up The Ad

In the ADS MANAGER Page, click on the CREATE AD found on the upper right.

After that, select the BASIC CREATE OPTION. Once you click that, you will see these options:

Always choose website conversions if you are a dropshipper. You do not want to choose anything else because your goal is to make a sale, not to generate leads or to get traffic.

Click on the CONTINUE button at the bottom right, and you will now see this:

There are two things you will do here. The first one is to create a pixel, and then upload that pixel into your dropshipping store. The instructions on how to create and add a TikTok pixel are in TikTok’s help pages.

Right now, we will create a target audience. Choose CUSTOM AUDIENCE and then click on the LOCATION and DEMOGRAPHICS drop-downs to reveal the options. You will see this:

Select the age bracket and then type the location, like this:

You can only choose specific countries based on your listed TikTok location. TikTok does not allow international or global advertising. They only allow per region.

Next, scroll down, and you will see other options like LANGUAGE, INTERESTS, and INTERACTIONS.

The language area has radio buttons. The same thing goes for interests. The interest drop-down menu looks like this:

After selecting several interests, you can scroll down to the interaction type. It looks like this:

Under the “DEFINE WHAT KIND OF VIDEOS” area, you can choose from these categories:

Once done, you can see your potential audience size on the upper right side of the page. You can keep playing around with your audience until you are satisfied.

Click on the CONTINUE button once you are ready to move to the next step. You will find yourself on this page:

TikTok, like other advertising networks, has an algorithm that decides how much your MINIMUJM advertising budget should be per day. In this area, you have the power to decide if you want to place a bigger budget than what is required.

It is also on this page where you can set the dates you want to run your ad. Once done, click on CONTINUE at the bottom right.

The higher your budget, the more TikTok will show your ads to your target audiences. Keep in mind that in any advertising g network, you are bidding for the eyeballs against other advertisers. As such, more budget also means TikTok will give you a higher priority.

Step 2:  Creating The Ad

After following the prompts, you are now ready to add your video. You should be on a page like this:

In this example, I will choose VIDEO. If you choose TikTok post, then you will be selecting a video from your TikTok posts that you already released in the past.

After clicking on VIDEO, you will see this screen:

Click on UPLOAD VIDEO, then choose the video file from your computer. Then, you will see this:

The only things left to do are to name your ad, add a title to your video, and then add the text below the DISPLAY NAME. The display name is the title of your video ad. Scroll down and you will see this:

Fill out these areas. The call to action is the button that people will see on the ad. The URL is the landing page or website you want the customer to go to after clicking the Call-to-Action button. 

Finally, check the box in agreement to the Terms & Conditions, and click PUBLISH, and you are done!

How To Analyze Ads In TikTok

To analyze TikTok ads, you have to go to the TikTok Ad Library to view the stats of existing ads. You can do this by clicking on the SEE ANALYTICS button in the ad library.

From here, you will be redirected to this page:

What do we get with this data? Here are a few important metrics and items to check out:

Since this ad’s CTR is in the top 4%, it means this ad is one of the best ads that has the highest click-through rate. It does not mean that its CTR is 4%.   

Another thing we can do is to visit the landing page. Do this so you know what viewers see when they click the ad. You can get ideas of how a seller presents his products from his landing page, and you can incorporate the same landing page style with yours if you think it would help improve your conversion rate.

If you scroll down, you will see this interactive chart:

You can choose among:

For this screenshot, the numbers at the bottom represent the time in the video when it got a click. Now, what you can do is watch the ad video and see why there are 20 clicks at the 12-second mark.

It takes a lot of hard work to analyze why a TikTok ad is performing. Once you have launched an ad on TikTok, you will see the same stats in your tiktok ads manager. Now, you will have a point of comparison between your ad and other ads.

The trick here is to never stop learning from the top-performing ads on TikTok in your niche. There is a lot of data you can view, and then see which part of the video made a viewer respond positively to it. 

Where To Get Ideas For TikTok Ads

You can view TikTok ads from your business account, but then you will spend so much time waiting for an ad that is relevant to your niche. In this section, we will discuss two ways by which you can get ideas for your ads that you can launch on TikTok.

1. TikTok Creative Center

The URL for this site is https://ads.tiktok.com/business/creativecenter/inspiration/topads/pc. Go to this site to access the TikTok ad library. You will see this page:

What you want to click is the link to INSPIRATION at the top, and then click on TOP ADS DASHBOARD.

Then, you will see this:

The next step is to use the filters so you can narrow your search. The goal here is to find ads for products similar to yours. The filters allow you to view ads with specific performance achievements.

This is what I did:

Now, I can view many ads about clothing. The specific market of these ads is the United States, and all of them have a lot of engagement.

It is at this point where you need to look for products similar to yours, you can then click on the ANALYTICS button to view more data. We have a section in this article where we discuss how to use the analytics area to your advantage. 

2. Facebook Ad Library

Facebook is a different social media channel, but there is a goldmine of ads here that you can get ideas from. Go to the Facebook Ad Library and you will see this:

Select the region, and ad category, and type the niche. In this case, I typed “beauty.” Once done, the page will automatically load the ads.

Here is what I have:

What we need to do now is to keep scrolling until we find a product similar to ours. Then, we can click on the SEE AD DETAILS button to know more about the ad. One big difference between this and TikTok is that on Facebook, you will not see the ad performance on these thumbnails.

If you click on the AD DETAILS, you will see this:

There are no other data points to see. You can only have visibility on the ad creative, the platforms where the ad was shown, and the ad copy on the advertisement itself.

So, while Facebook’s ad library does not provide as much data as TikTok’s, you can still get ideas about ad copies and ad creatives. The thing is you will not know if the ad performed well or not.

Tips When Advertising On TikTok

Like any other advertising endeavor, it is not right to just slap some texts and videos together and expect people to respond positively to your ad. There are best practices that you must implement—best practices that will be discussed in this section.

1. Identify Your Target Audience

The first thing any advertiser must do is to identify a target market. “Men” or “women” are broad targets. If you use such broad targets, you are bound to fail.

To get the most out of your ads, you need to get as detailed as you can about your target. This way, you can, without a doubt, create an ad that resonates with your target consumers.

Here is an example:

With this target market in mind, you can create an ad that will capture this woman’s attention. You can create a video and ad copy that appeals to her. As such, if a woman of this status in life sees your ad, what do you think will happen?

She will spend some time in your ad, probably watch its entirety, and then click on your link and visit your store.

2. Use A Hook Early In The Ad

A hook is a statement that attempts to get a viewer’s attention. As much as possible, use a hook that immediately tells a consumer what the problem is, or how your product attempts to solve a problem.

Here are some good hook examples:

People today have a low attention span. Experts suggest that your ad must get the viewer’s interest in as little as three seconds. If not, the ad viewer is likely to scroll to the next content.

Now, here are some key characteristics of a good hook:

Your hook does not need to have all these. One or two should be enough. What really matters is that it has to grab attention so the viewer will stay and watch your ad.

3. Use Sound Effects Properly

Sound effects are one of the most abused effects in ads. One problem that users have is that the sound effects sometimes overpower the content of the ad. Then, there is also this issue where the sound is so overused that it becomes annoying.

Here are some tips on how to use sound effects properly:  

In addition to all these, make sure that the audience can hear what the narrator says (if there is one). Sound effects can make your video more dynamic. However, if used the wrong way, the viewer may find it too overbearing.

4. Follow Current Viral Trends

It would take you some time to get viral on TikTok if you do not follow trends. It is these trends that people want to watch—TikTok users consume these types of content with an obsession, and it is a must that you create an ad surrounding the current trends to capture the attention of the audience.

Here are some examples of viral TikTok trends:

It does not matter what your product is. There has to be a way by which you could create video ads that follow the format of these trends. If you do, you may not even have to allocate a big amount in your ad budget because people will share your videos.

5. Focus On Benefits, Not Features

What does this mean? It means that you must tell or show the ad viewer what’s in it for him. People do not buy because of features—they buy because of what a product or service can do for them.

Here is an example of a feature: a 10,000 mAh battery. As you can see, a buyer cannot make any sense of this information. So, instead of verbalizing this feature in the ad, say “this battery lasts 72 hours on stand-by mode.”  

See the difference?

When focusing on benefits, you can also capitalize on emotions or desires. Words like “How would you like to impress your friends?” mean a lot to people. Instead of telling the viewer what your product is made of, tell the consumer how it impacts his self-esteem.

6. Videos Are Better Than Images

If at all, we no longer recommend the use of images in ads. People will just skip through these and go watch a video. Images work only for paper ads, like magazines, blogs, and newspapers.

TikTok is a video app, so it is just appropriate that you use videos in your ads. People launch TikTok because they want to watch. As such, you need to provide them with what they expect.     

7. Use Spark Ads

Finally, use Spark Ads on TikTok. A Spark ad is a type of video ad that does not go away once your ad budget has been consumed. It is like a normal video post that will stay in your account for people to see.

To do this, you have to post the video first as normal TikTok content. Then, you choose that video as an ad and set a budget. You can even use the posts of their Tiktokers, provided that you have their permission. Such user generated content or UGC, usually performs great.

Best practices are not a silver bullet. They do not guarantee sales. At best, they merely get your foot in the door. So, why use them?

All people change, trends change, and competitors rise and fall. Best practices only allow you to meet the basic expectations of the market. These basic expectations have been around for decades. As such, implementing these tips allows you to get ahead of the curve.

FAQ: How To Run TikTok Ads For Dropshipping

Are TikTok ads good for dropshipping?

Yes, TikTok ads are great for dropshipping because TikTok has a huge user base. It has over 1 billion users in varying demographics.

How do I run TikTok ads for eCommerce?

You must first sign up for a business account to be able to run a TikTok ad. I recommend that you separate your personal and business accounts.

How do I run ads on TikTok for Shopify?

You will run the ad the same way you run any TikTok ad. However, you must use your Shopify store landing page.

Where do I get ads for my dropshipping business from?

You can create your ad by using video creation tools, or ask a marketing agency or individual to create the ad for you. Fiverr.com or Billo.app are two great platforms where you can get quality and cheap product ads.


Final Thoughts

Advertising is an expensive undertaking. That is why you must do it right and approach it with caution. If you want to test the waters, post your video ad as a normal TikTok upload, not as an ad. See how the audience reacts. If the reaction is positive, then you can make that post a sponsored one.

As a final word, do not go all in on ads. Always take things slowly, observe, learn from your mistakes, and then increase your budget or scale up only if the ad is already producing sales.

Ever wondered why dropshippers fail? You are not alone. Over the years, I also made mistakes and I learned the hard way.

Do not let this happen to you. Today, you will learn two things: common dropshipping mistakes and the proper approach to dropshipping.

Key Takeaways
  • Sometimes, spending on the right tool is better than doing things manually
  • Marketing is harder than it looks like; it has nuances that many gurus do not teach you
  • Undercutting your price is not financially healthy as others claim
Start now for free

That and a whole lot more! If you are ready, let us dive in!

17 Common Dropshipping Mistakes Beginners Should Avoid

1. Picking The Wrong Niche

Most dropshippers pick a niche they love or a niche they think they know. However, this choice does not always produce the best results. You must indeed pick a niche that you are passionate about. But then you must also consider if this niche has a market.

“There is a market for everything!” you say. That is correct, but is the size of the market big enough to be profitable? In essence, you must pick a niche that has:

You can dropship bonsai tools if you want, but you must ask yourself: for every 100 people you know, how many of them are into growing bonsai?  On the other hand, how many of these 100 people wear a shirt?

2. Choosing The Wrong Product

Many dropshippers do not investigate the product characteristics and end up not making a sale. It is so easy to import products to a dropshipping store—it entails no cost.

This ease of the process makes dropshippers unconscientious. They just import products for the following reasons:

While these are excellent product characteristics, you need to do better than that. Pick a winning product, is what you must do. A winning product, first and foremost, has sales.

Use a tool that can show you if a product has sales. An example of this tool is Tradelle, a supplier, product research and importation tool.

Product metrics from a product page on Tradelle.io

As you can see from the screenshot, Tradelle provides you with valuable data if a product is a winner. The one above surely is: just look at the chart of its sales performance. In addition, you can even see how many stores you will compete against, and which countries show the highest interest in the product.

3. Selling Too Many Things

There is nothing wrong with selling multiple products, especially if you want to give your customers options. However, this can become your bane instead of your boon.

There is a reason fast-food chains do not keep on adding products. All they do is bundle things together to save on cost—it is easier to manage. Under the same light, it is better as a dropshipper to sell a few products and only expand once you grow.

“But I do not have inventory, so it is not the same with fast-food logic,” you say. It has similarities, though, and below are the pitfalls of too many products:

In addition to all these, just imagine having hundreds of products, and you will realize that you will deal with hundreds of suppliers. Can you even keep track of each product’s quality and each supplier’s reliability? Customers expect a focused and quality selection of products, which is why selling too many things can be detrimental.

4. Not Doing The Math Of Business

Dropshipping is a business, and it does require business math skills. If you think you add a mark-up of $5 for a product that costs $2 and believe you will be profitable, think again.

As a dropshipper, you must make projections and understand the principles of business math. Here are some examples:

You have to do the math of your online business so you can create sales targets and understand if you really are profitable or not. Most dropshippers do not even consider this, thinking that Shopify only costs $25 monthly anyway. Then, if orders pour in, they do not even have the cash to front these orders.

Worst-case scenario, it is not uncommon for payment processors like PayPal to put a hold on your money. If this happens to you, you are in deep waters.

5. Designing An Amateur Website

A badly designed website is a sure turn-off and red flag. Take a look at this:

A badly-designed section of a Shopify store

There is too much white on the screen, and the round images are already antiquated. It is a design that no longer fits our time.

Here is another one:

A badly-designed logo of a Shopify store

The logo is too big and the hamburger menu on the left is out of place. It would have been better if the dropshipper used a standard text menu to cover the open white space in the top middle. In addition, logos must be small, not this big.

Here are some design elements that you must consider:

To produce a good website design, I suggest that you Google your keyword and check the websites of the ones that are at the top of the search results. Most of these are huge companies backed by a lot of money—as such, they have professionally designed websites you can emulate.

6. Working With The Wrong Supplier

Dropshippers often overlook the importance of finding a reliable supplier. Since inventory is costless, dropshippers typically do not even bother to buy what they sell. My advice is that you should at least get a sample and spend some capital now rather than regret it later.

Here are some common supplier issues:

Bad suppliers will ruin your dropshipping business. It is you who now have to deal with this problem. Your customer is unhappy, you do not get recommended to his friends, and worst, you may even get a really bad survey rating, and you can forget about customer loyalty.

For online businesses, especially in eCommerce, establishing strong supplier relationships is crucial for ensuring customer satisfaction and securing the success of the business.

7. Offering Too Many Promotions

The default mindset of a dropshipper is to offer as many discounts as possible, believing that the site visitor would be enticed by one and make a purchase. Often, this marketing approach backfires because it is too overwhelming.

Besides, if I were the customer, I would certainly think that if you could offer these discounts, your products are not as expensive as you claim them to be.

It is always better to run one promotion at a time, and then capitalize on the concept of fear of missing out or FOMO.

Promotional marketing is not bad. However, you need to do it the right way. Use it sparingly and ensure that you are giving your customers a reason to buy it now or they will be sorry if they didn’t.

8. Not Planning A Marketing Strategy

Marketing is not as simple as putting out a promotion or discount. It is not as simple as slapping together some pictures and ad copy and launching a campaign on Facebook. You must have a business strategy for your online store.

A strategy is your game plan. It accounts for how well you understand the problem and how you intend to solve it.

To begin, you must:

Before you even launch an ad campaign, you need to create a plan for these three bullet points. Otherwise, you will be wasting your money and making Mark Zuckerberg richer.

The key here is to learn copywriting. There is a ton of information about this on YouTube, and there are many books you can read on how to be an effective salesperson online.

Copywriting may sound like a buzzword, and it may sound scary. However, it is nothing more than the art of persuasion. You need to write with the intent of convincing the reader to take action. Additionally, leveraging social media platforms is crucial in a marketing strategy to effectively reach prospective customers and enhance your online presence.

9. Doing Things The Manual Way

The manual way is the expensive way. If you think saving $25 monthly is an excellent achievement, think again.

Dropshippers do not want to spend, and it is understandable. But then, there are good business expenses and then there are the bad ones. Doing things manually eats up a chunk of your time. As a result, you will find yourself not having the time to market your products.

It is better to spend than to do things the manual way. For example, it is better to use Tradelle to find winning products and spend $29.99 a month than to spend weeks doing the same thing manually. If you think about it, $39 is only equivalent to five cups of Starbucks, which I am sure you can sacrifice for your business, right?

With tools like Tradelle, you can automate so many things, and you can also reduce your research time to a matter of mere minutes instead of hours or days.

10. Giving Up Quickly

Dropshippers usually give it a go for three months. No sales. Then they give up. Did you know that it took Amazon nine years to become profitable?

Dropshiping is the same—it is a business. The great news is that you do not have to spend millions of dollars on dropshipping. All you need is patience and the right marketing tactic.

If you do not have the budget to run ads, market your products by blogging. You have all the time in the world to write blog posts. If you do not have the time, hire a ghostwriter. If you do not have the budget for a ghostwriter, use AI like ChatGPT to write the articles for you.

The point is, do not give up so easily. Dropshipping is a war of attrition—only those who remain will come out victorious.

11. Not Learning Continuously

What was once fashionable is no longer desirable. What was once an excellent strategy may no longer work today. The audience on Facebook may have now moved to TikTok—so many things are happening in the world, and they are happening so fast.

Always be at the forefront of these changes. Know them early and adjust your business accordingly. Keep yourself in the loop in the dropshipping world by:

What you have learned from an online course provides you with an excellent foundation, but it is not enough. The market has its ebb and flow, and the tune changes time after time. The best approach to staying relevant is to keep up with the trends.

I am not saying that you should do every trend—choose what applies to your business. Always assess if the changes, if applied, will be beneficial to your business.

12. Not Treating It As A Business

Dropshipping is a real business, and you will face many of the challenges that a traditional retailer does. Be prepared to take the bull by the horns, and do not ignore problems. What does it mean that dropshippers do not treat it like a business?

Here are some examples:

If you have ever worked in an office or any physical workplace, you know that each employee has a role to fill. The analyst has to analyze, the manager has to manage, and the maintenance guy has to clean and fix stuff.

As a dropshipper, you will wear all these hats. You are a solopreneur, and you will function in so many ways that it can be overwhelming. But then, that is how an ecommerce business works and that is how a business thrives. Running an e-commerce business comes with its unique set of challenges and responsibilities.

13. Competing On Price (Don’t Underprice The Product)

Undercutting your price is a mistake because this approach does not apply to your situation as a dropshipper. It may only apply if you are dropshipping on Amazon or eBay.

In Amazon, your product thumbnail sits right beside a competitor. Yours is priced at $49.99, and your competitor is at $39.99. The customer will not click your thumbnail.

You are likely dropshipping in your own Shopify or WooCommerce store. As such, there is no reason to undercut your price. It is all a matter of using an excellent copy.

You may say, “What if the customer types the same keyword on Amazon?” Well, the likelihood of this customer seeing the same product as yours is small. Treat your store as a special one, and your customers will see it that way, too.

14. Spending Too Much Time Choosing A Product

While thorough research is importent, you can waste hours looking for winning products, and then end up not moving your store forward. While analysis is an important component of success, overthinking can also be counterproductive.

There is a term in business called analysis paralysis. It happens when you think too much that you fail to take action. Stop overthinking and just do it.

To help you, use tools that can give you the insight that you need, such as Tradelle. Earlier, you saw what level of information the tool can provide. Once you have that insight, it is easy to decide, without wasting countless of hours on market research.

The next step is to buy that item from the supplier to see how fast they pack and ship the goods and also verify the quality of what they sell. Execution and action are always better than no motion.

15. Ignoring Reviews And Customer Feedback

Product page on AliExpress.com illustrating reviews

Whenever you look for products, the assumption is that they already have reviews. Use this information to make wise business decisions.

If your supplier is in AliExpress, then you are in luck because there are a lot of customer reviews to read. If the supplier is not on Ali, you can always visit the store’s other dropshippers and read reviews.

One caveat is that reviews can be fakes, so exercise caution. If the positive reviews have no text, or if the texts are so simple like “Great,” “excellent,” “fantastic,” etc., then you have justifiable reasons to believe that these reviews are fake.

Sometimes, it makes better sense to read negative reviews. Take a look at this:

Product page on AliExpress.com illustrating the importance of reviews

The rating for this product is 4.7 stars out of five. However, if we check the negative reviews, this is what we get:

Negative reviews of a product on AliExpress.com

As you can see, there are many issues here. The supplier is sending the wrong product, the shipment is also a problem, and the product image is misleading. Do you want to work with a supplier like this? I don’t think so. Additionally, managing shipping costs effectively is crucial for customer satisfaction, as unexpected or high shipping costs can lead to negative reviews and impact your business reputation.

16. Having Unrealistic Expectations

Dropshipping is not a get-rich scheme. It is not the business for you if you want to get quick returns. Dropshipping is hard, it’s a business model that requires a lot of skills.

Here are some hard facts about dropshipping:

Too many times, people think dropshipping is merely out-clicking buttons, and uploading product images, and then they are done. There is more to it than that. If you have no clue how marketing works, you will fail. If you have no idea how to choose a winning product, you will fail.

Dropshipping is like any other retail business—you need many people who possess different skills to make it succeed. The big difference? In dropshipping, you can work alone.

17. Having No Knowledge About The Target Audience

Lastly, many dropshippers do not seem to bother about really knowing who their customer base is. If you say, “My customers are men,” then you just made a fundamental mistake.

A target market is not a target audience. The market is men. The audience is something more specific.

 Here is an example of an audience:

Can you see the difference? If you have this audience description, it will be much easier to write an ad copy because you are targeting a specific type of person, the ideal customer. Understanding your target audience is a cornerstone in building a successful online store, as it directly influences your marketing strategies and product offerings.

4 Best Practices To Avoid Dropshipping Mistakes

To start the right way and to be on the right track in dropshipping, I have a simple list here that I recommend.

These are:

  1. Take an Online Course
  2. Create a Plan
  3. Keep Watching Videos to Learn
  4. Studying Business Mathematics

Let us go through each one.

1. Take An Online Course

A course? Spend money? Well, you do not have to spend money. There are many free online courses you can take about dropshipping, and it is better to take them than to learn each aspect as you go along. YouTube is the best place to start.

A dropshipping course, free or not, is carefully designed by the course project. It entails everything you need to know step by step. As such, you get to know the nuances—all of them—of dropshipping.

Some dropshippers build a store because they saw a video of how to create a store and import products. This video, however, does not cover:

If you do not take a course, you will sort of wing the entire process, get overwhelmed, and then give up for failing. A course is streamlined, and it prepares you mentally and emotionally to face the challenges ahead.

2. Create A Plan

Do not start dropshipping without a plan. This plan does not have to be so complicated. A simple task list will do. Use this task list to check where you are at in your business progress.

Here is a sample:

An example of a to-do list of tasks to complete before launching an ecommerce store

This is a plan for a WooCommerce store. You can use a similar template and add more details according to what you will need.

That is why you need to take a course. As you go along that online course, list down the things you have to do step by step and execute them.

3. Keep Watching Videos To Learn

YouTube has a ton of videos that will help you solve your problems as you go along your dropshipping journey. For example, if you see a website feature that you want to implement in your store, you can always look for that solution on YouTube.

Here are some types of videos you should be watching consistently: 

Dropshipping, being a legitimate business, requires a never-ending learning phase. As people change, so do expectations and standards. you need to keep up with these changes if you want to win this game in the long term.

4. Studying Business Mathematics

Finally, you need to learn business math, and how these formulas work. All these will make sense as you go along, and you will realize how these concepts and principles matter to your business.

Here is an example:

You may think that this is great because the global average conversion rate is only 3%, but if you do the math further, you will understand how this is bad. Out of 10,000 impressions, 100 people clicked (1% click-through rate).

Out of 100 people who clicked, 15 people made a purchase. For each transaction, your profit is $10. Overall, your gross profit is $150.

You spent $100 on the Facebook ad, so your net profit now is $50. It may sound great, but then you have a thing called customer acquisition cost (CAC). In this example, you spent $100 and acquired 15 customers. Your CAC is $100 / 15 = $6.67 per customer.

If your profit is $10, and your CAC is $6.67, you are already spending 66.67% of that profit on acquiring customers, and that is expensive. Learn your business math, and it will save you from financial losses and bankruptcy.


Final Thoughts

Where do you go from here? If you have not started yet, keep this list in mind and verify if you are making these mistakes once you start building your dropshipping store. The other thing I recommend is to check out Tradelle. Sign up for a free account and see for yourself how it can dramatically change your dropshipping business!

In this article, I will show you the best places where you can buy a Shopify store. Although it is easy to build one yourself, we all possess different skills and must deal with different situations. As such, there are scenarios where it makes perfect sense to just outsource the building process to someone else.

We will discuss:

Key Takeaways
  • Sometimes, it is better to spend money in a store than to experiment on your own
  • Be wary of providers, especially if they are freelancers
  • Existing Shopify stores that already have a customer base are highly expensive
Start now for free

Ready to see where to buy a pre-built Shopify store? Let us begin!

Benefits Of Buying A Ready-Made Shopify Dropshipping Store

While it is an excellent idea to build your dropshipping store yourself, there are merits to buying a ready-made store. These are:

  1. Save a Lot of Time Building the Store
  2. Get a Store That Is Professionally Made
  3. Operate a Market-Ready Dropshipping Store
  4. Sell Winning Products Based on Research

Let’s go through each one.

1. Save A Lot Of Time Building The Shopify Store

You can indeed build a Shopify store in less than a day. However, that kind of store is rudimentary—it is too basic and bare bones. Your legal pages alone can take hours or days to write. In addition, you have to create product collections, choose products, rewrite the product description, import the products, etc.

Perhaps you can now imagine how long it can take to build an eye-catching, professional Shopify store. If you have never used Shopify before, I can tell you right now that it can take you weeks of tinkering before you can finally say you are happy with it. Buying an established shopify store could be the solution.

In addition, you may also make mistakes that need rework—more time spent on something that should have been done the first time. For one, you do not really know what a Shopify theme can do, so you end up trying one theme after another. Plus, you would have to look for product images, videos, hero banners, and many more.

Building your store is certainly worth the effort, but buying a existing Shopify store can save you weeks of labor and frustration.       

2. Get A Store That Is Professionally Made

The store you buy is a professional one, not one that looks like a stitched-up Frankenstein’s project. Shopify Stores that you buy online have the following professional merits:

Perhaps you do not know it yet, but you will have to build a store that uses a color palette and a stylebook. These two are essential components of branding—something that you will have to standardize yourself.

In addition, the business owner who created the online store also know how speed plays a critical role in e-commerce. As such, I am of the firm belief that they will never integrate an unnecessary app in the Shopify store that would slow down the website.

If you build your Shopify store yourself, you end up having to try different apps, only to find out that these apps are bad for your online business.

Finally, the colors, fonts, and font sizes—all of these come into unison or harmony of done by a professional. If you do it yourself, you will likely grope around trying to figure out what colors match what, or what fonts best represent your brand.

3. Operate A Market-Ready Dropshipping Store

A Shopify store-bought online is ready for operation. Below is a sample checklist of what you get:

Think about this: how much is your time worth? If your salary is $30 per hour, and you spent 100 hours building your store, you would have spent $1,000 worth of your time building it.

On the other hand, there are stores you can buy for as little as $299. Stores like this are brand new—they have products in them, and they are made based on your specifications. These stores are ready for launch, so you have saved yourself $700!

4. Sell Winning Products Based On Research

The ready-made Shopify stores already have products in them. These stores have carefully selected niches, so you no longer have to do the hard work of finding winning products.

In addition, there are Shopify store marketplaces where you can see the store’s revenue performance. Some sellers have already earned enough money from these stores, and they do not want to continue anymore for various reasons.

The only thing you need to worry about now is supplier reliability. It is easy to import products to a Shopify store but guaranteeing that the supplier is reliable is a different beast altogether.

The good news is that Shopify stores for sale have winning products in them. The store builders use tools that like Tradelle allow them to identify products that have a demand. If you do this yourself, you may make mistakes that will cost you money later on in ads.

Tradelle is a free dropship supplier and research tool that allows you to look for winning products. However, to get the best out of it, you must pay a subscription. I suggest that you use this tool after buying a Shopify store, especially if you are in a phase where you want to expand or add more products. 

If you buy a Shopify store, all you need to do is launch ads and wait for the sales to come. On some occasions, you can even buy one that already has a loyal customer base. These stores, however, are much more expensive.

How Profitable Is Dropshipping?

The dropshipping business model is a highly profitable business because you do not need to pay a lot of overhead costs. There is no rent, and you do not even have to pay for an employee.

All you need to spend money on is our Shopify and Tradelle subscription, which costs roughly $31 monthly together. You can make a Shopify store for $1 for the first month, and Tradelle costs just $29.99.

Here is a hypothetical scenario:

Now, let us say that you sell 500 pieces of that in a month. Your gross revenue is 500 pieces x $9.99 each = $4,995.

Your capital is 500 x $1.81 = $905. Let us say that you spent $100 on Facebook ads. That and $25 or Shopify total $125 in expenses.

From here, your total expenses are $905 on the cost of goods sold + $100 on Facebook ads + $25 for Shopify = $1,030.

As such, your net profit is $3,965.

As you can see, dropshipping is profitable, but the volume is the name of the game. You need to ensure that your marketing activities work to make sales.

Where To Buy Shopify Store

There are many places where you can buy a Shopify business. However, not all these website marketplaces are safe. So, to help reduce the likelihood of buying from fraudulent sellers, below is a list of the best Shopify store marketplaces where you can shop for online businesses.

  1. Empire Flippers
  2. Flippa Marketplace
  3. AdSellr
  4. EcommerceiFy

The selection on those Shopify exchange sites is huge. You can find wholesale businesses, already established businesses that have decent revenue, or print on demand businesses. Let us see the pros and cons of these sites and what each has to offer.

1. Empire Flippers

Empire Flippers is a very popular exchange marketplace, not only for Shopify stores but for all stores on all platforms. It has currently sold over 2,000 stores valued at $482 million.  

Empire Flippers Features

Empire Flippers Pros

Empire Flippers Cons

Sellers pay a commission rate of 15% to Empire Flippers, which you as a buyer will probably shoulder

Prebuilt Shopify stores are a tad expensive on this site—the stores I saw range between $80,000 and $1.5 million. Nevertheless, these stores are priced that way for a reason: they have sales.  

2. Flippa Marketplace

Flippa has a similar business model to Empire Flippers. It’s an online marketplace where you can browse stores built on different platforms. Like Empire Flippers, you can narrow your search to Shopify dropshipping stores only.

Flippa Features

Flippa Pros

Flippa Cons

There are stores here that sell for as little as $16,000, and these stores make about $4,000 in profit per month. As such, you can expect to get your return on investment in as little as four months.    

3. AdSellr

AdSellr is a marketplace for many things. Apart from selling e-commerce businesses, they also provide services for Facebook ad management, user-generated content, and many more.

AdSellr Features

AdSellr Pros

AdSellr Cons

Overall, AdSellr is a marketing agency. They help business owners find traffic, manage ads that convert, and turn a Shopify store into a thriving online business.

Please note that the store you buy here is not yet built, you will have to speak to them about the design you want. It is not like Flippa or Empire Flippers where the Shopify stores are already launched and functional. In essence, you are asking AdSellr professionals to build a Shopify store for you from scratch. 

4. Ecommerceify

This business broker offers three types of Shopify stores: custom, pre-built, and dropshipping. The first one is best for those who have their products, not dropshippers. The second one is a ready-made store that also has winning products, and the third is specific for dropshippers.

Ecommerceify Features

Ecommerceify Pros

Ecommerceify Cons

Ecommerceify is an excellent choice if you are on a tight budget. The dropshipping stores only cost $149. To get started, all you need to do is sign up a form and provide as many details as possible. They will get in touch with you to discuss what you need, and then they will begin building the Shopify stores.

5. Freelance Marketplaces

The last recommendation we have is to buy Shopify stores from freelance marketplaces like Fiverr and Upwork. In this setup, you will be dealing with freelancers who will build your store according to your specifications.

Freelance Marketplace Features

Freelance Marketplace Pros

Freelance Marketplace Cons

Take your time in investigating and dealing with freelancers. Read their service postings carefully, and understand the limitations of what they offer. It is best to consult with them and ask them what you can expect from the amount you paid rather than have to complain later for arbitration.   

Things To Know Before Buying A Ready-Made Shopify Store

Before you decide to buy, or before you sign up an agreement, there are some important things you must consider. Once you have made a purchase, the last thing you want is to feel sorry for your decision.

1. Products and Suppliers

There are millions of products out there and tens of thousands of suppliers. Before buying a store, you need to do your due diligence in checking what products are uploaded and find out who is selling them.

Make it a point to know who the supplier is and buy an item from the supplier. Check the quality of the product. If you do not know it yet, pictures always look great, but the products are dismal. The last thing you want is to buy a pre-built store whose products are sub-par.

It is of no consequence if the ecommerce business you are buying is an existing one that has been around for years. If the store has sales and is profitable, it only means that the products are of high quality and that the seller has a decent-sized customer base.   

2. Functionalities And Apps 

Ask the seller what apps are in the Shopify store, and if these apps have a subscription requirement. There are thousands of apps in Shopify, and while most are free, you only get the full functionality if you pay for a subscription.  

One of the most important apps to look into is the supplier import tool. These platforms are not cheap and can cost you at least $30 monthly.

Do this if the store you are buying already has products pre-uploaded in them. Do the same thing if you are buying an existing shopify business.

Another thing you want to ask about is the payment processor. For example, if the seller uses Stripe, know that Stripe is not available in all countries. if you live in a country where the stripe is not offered, be prepared to look into other payment processor alternatives.

3. Legal And Business Issues

Finally, ask about the business issues of the store you are buying, such as debts, ownership, partners, and similar problems. The last thing you want is to buy a store that owes money to its suppliers.

This issue only exists if you are buying a Shopify store that belongs to an existing company. If you buy a pre-built store from a freelancer, then this should not be an issue.    

FAQ: Buying A Ready-Made Shopify Dropshipping Store

Is it worth buying a prebuilt Shopify store?

Yes, it is worth buying a prebuilt Shopify store because it will save you a lot of time and prevent frustration. 

Can you buy an existing Shopify store?

Yes, there are existing Shopify stores that you can buy. Either these stores are making money or not, so be careful. 

Can I build my Shopify store before paying?

You cannot do this, but the alternative is to look at existing Shopify stores or built ones, and then shop for which store you want. 

How do I know if my Shopify store is made?

The creators will tell you if your store is ready. Before agreeing to the handover, make sure you test the store.


Final Thoughts

The next step that I recommend is to take a look at the recommended Shopify store providers. Take the time to read their offerings, and then decide who can provide the best service to you according to your business needs. Once that’s done, you can fill the already build store with current, in-demand and trending products, which you can find and import from Tradelle.

This article will show you the pros and cons of dropshipping. In the end, you will have a clearer view of the challenges you will face.

In addition to presenting the challenges and cons, I will also show you some recommended solutions. This way, I can at least give you guidance on how to get out of tough situations.

We will discuss:

Key Takeaways
  • It is wise to use an automation tool
  • Dropshipping is an active business
  • Dropshipping is the best business model for retailers with little to no capital
Start now for free

How Does Dropshipping Work?

Dropshipping involves three parties—you, the supplier, and the customer. The way it works is simple, and below is an overview:

As you can see here, you are essentially a conduit or a middleman between a dropshipping supplier and a customer. The customer will never know that the product came from someone else—the customer would think that it is your product.

Is Dropshipping Worth It: Dropshipping Market Outlook In The Future

Dropshipping is worth it. Naysayers will tell you that the dropshipping model is dead and that it is too saturated. Nothing in this world is not saturated. Your success depends on how hard you work and how good you are at sales.

According to Statista, the eCommerce market will grow to $5,026 billion by 2028. That means trillions in US dollars. Now, many people who buy online do not even know that they are buying from dropshipping stores.

Many suppliers do not want the hassle of marketing their goods. They do not want to spend on customer acquisition costs. It is you, the dropshipper, therefore, who has the opportunity to sell these items to end-users.

1. Dropshipping Has A Low Cost To Start And Maintain

Dropshipping is not an expensive business venture, provided that you do not make the mistake of buying all the bells and whistles for your online store. 

It only costs $1 for your first month to start an own dropshipping business. At this price, you get all you need to build a functional store, albeit you will have to work a bit harder than if you bought some other tools.

That $1 will go to your Shopify subscription, which is roughly equivalent to one coffee from a gas station. If you decide to start this way, you need to use a free importation tool from AliExpress to Shopify, and I recommend CJDropshipping for it.

If you are willing to shell out a little more, you need to prioritize spending on automation tools, and my recommendations are:

As far as maintenance goes, there is nothing to pay for except these tools. You do not even need an employee to manage your dropshipping store. As a start-up, you can also build the store yourself. You do not need to be a coder to build your dropshipping store—there are tons of videos you can watch on how to build one with Shopify.

2. Dropshipping Does Not Require Physical Inventory

One of the biggest attractions of the dropshipping business model is you do not need to stock on inventory. Let the manufacturer and suppliers do this—all you have to do is sell, sell, and sell.

In a traditional retail business, you must buy inventory and stock them in your room or warehouse. This process takes a lot of money, money that will sit in your room in the form of inventory.

And if you failed to sell them? You end up giving them away to charity.

Dropshipping does not work this way. The suppliers keep the inventory, and you only pay for a product—a single order—if a customer has already bought it from your store.

So, if a product costs $20 from the supplier, you do not need to buy ten of these. You buy nothing. Once a customer orders this from your store (let us say for $29.99), only then will you contact the supplier, pay them $20, and then they will ship the item to your customer. You keep the profit of $9.99 in this case.

The one thing you need to prepare for is bulk orders. Once a customer pays you, you do not get that money right away. It all depends on your payment processor. Some can take three days, and some can take at least two weeks.

Because of this, you need to front the purchase with your money. So, if there are five orders, you have to spend $100 today to pay your supplier. The payment of your customers will only get to your bank account after a few days.

3. Dropshipping Is Easy To Understand And Execute

Dropshipping is a ecommerce business model that is easy to understand, build, manage, and maintain. It is a far cry from traditional retail, where you take care of everything.

Here is how a traditional business works:

Too many things to do, right? Dropshipping eliminates all these. The way it works is like this:

See the difference? With dropshipping, you do not even need to worry about who the shipping carrier is, what box to put the item in, or who does what. All it takes to succeed is to market, market, and market your products.

In addition, you can add as many products as possible to your store and even create all sorts of discounts, coupon codes, bundles, and so much more!  

4. Dropshipping Business Operations Can Be Automated

Many aspects of dropshipping can be automated, leading to efficient business management. In a traditional business, you must be involved in every process or step of the way.

Here is how a typical traditional business works:

This process is tedious and too manual. With dropshipping, here is how it goes:

As you can see, once your products are up and running, your store will operate on its own. If a customer orders while you are asleep, there is no need for you to wake up and order the item yourself. There are automated systems that will do this for you.

One of the best tools you can use is Tradelle, a tool that offers dropshipping products, product importation, analysis, and automated order fulfillment.

5. Dropshipping Can Be Managed Anywhere

Another thing that makes dropshipping an awesome business is that you can manage it from anywhere, and I mean this literally.

In a traditional brick-and-mortar store, you must be physically present to process orders. In a typical e-commerce store, you must be with your inventory, physically, to pick, pack, and ship orders.

None of these happens in a dropshipping store. You can be in the Bahamas today, sipping your Pina Colada, and you can still manage your dropshipping store on your phone or laptop.

How? If you use an automated ordering tool like Tradelle, you do not even have to do anything. If not, then all it takes is a few taps to order products from your suppliers, and then they will ship the products to your customers.

For as long as you can go online, you can view your dropshipping sales, and stats, process orders, remove products, add products, create ads, launch marketing campaigns, send emails—you can do everything.

If you use automation tools, you manage your dropshipping store less and less. For example, you do not even have to update your prices if your suppliers updated theirs—your automation tool will do this for you, thus preventing financial losses. 

6. Dropshipping Allows Flexibility In Product Range

Dropshipping allows for easy adaptation to market trends and customer preferences. In a typical physical store, you have to buy inventory. Once you are out of cash, and a new popular product hits the market, you can no longer stock up on it unless you borrow money.

With dropshipping, you can post as many products in your store as you like (though I suggest coherence in this). If you dropship toys, and a new water gun becomes popular, you can add that product right away. You do not need to buy inventory—at the very least, buy one to test it.

If you see a product that is no longer popular, you can easily remove that from your store, and you lose nothing. In a traditional business, you must dispose of that inventory, even at a loss.

Dropshipping does not impose any kind of limitation for expansion. If you dropship clothing, you can always branch out and add shoes or accessories. All it takes to succeed is to find the right product and the right supplier.

Because of this, you can easily adjust to the ebb and flow of the market. If there is a demand for a product, you can easily keep up without worrying about money for that inventory.

7. Dropshipping Reduces The Risk Of Product Experimentation

With dropshipping, businesses can test new products from multiple suppliers without significant upfront investment. In a traditional business, things can go wrong. For example, if the manufacturer fails to meet your product specifications, you will find yourself in serious trouble.

Another thing you do in a typical physical store is that you buy inventory, thinking this is going to be hot, only to realize that nobody is interested in it. It is also possible that you are late to the party—if you sold fidget spinners once the craze is over, you are left with that inventory.

Dropshipping does not put you at this type of risk. You can post a product in your store and wait for the market to respond. If the market does not properly respond, you only lose money from your advertising cost, if any.  

From here, you can move to another experiment. You can always mix and match products, do product bundles, and do all sorts of things to see which one works the best. At worst, you only waste time and ad money, but you will never waste money in experimenting on actual, physical goods.

Disadvantages Of The Dropshipping Business Model: Cons Of Dropshipping

1. Dropshipping Is Extremely Competitive

The barrier to entry to dropshipping is extremely low. If you can afford $1 to start a dropshipping store, so can millions of people. The result?

Competition. Extreme competition.

If you can find products to sell from AliExpress, so can other people and dropshipping companies. Do you see where we are going here? You will be competing against thousands of people, and it can be stressful. So, what can you do?

Here are some recommendations:

If you dropship items that everybody is already selling, chances are you will undercut your prices just to be able to compete. This process is dangerous, as you will keep losing money with no guarantee that customers will buy once you increase your prices.    

2. Dropshipping Does Not Give You Full Control

You will not have control over the speed of shipping in dropshipping, nor will you have control over the price and quality of the items you sell. Some of your suppliers will make mistakes, and you will be the one accountable for these mistakes.  

Here are some recommended solutions:

If you use legit dropshipping suppliers like Tradelle, you will not have these issues. You can enjoy protection as a buyer of these suppliers.

As far as testing products go, you do not need to buy all the products that you list in your store. What you want to do, at the very least, is determine if your supplier is trustworthy. You can order one or two items from the same supplier, and then make a judgment as to whether they are credible enough to work with or not.

From this experience, you can tell if this supplier can deliver goods that meet your standards. By ordering products, you can also measure how long it takes them to process an order and drop the item to their shipping carriers.

3. Dropshipping Makes It Difficult To Create A Brand

If you go to Amazon, you will see many dropshippers that sell the same products that they source from China. Although they change the brand name and labels, these products are the same thing.

As a dropshipper, you may fall into this trap—you will white-label your products, only to become one of the hundreds of generic sellers of the same item.

It is difficult to create a unique brand as a dropshipper. Changing the labels and packaging is not enough. you need to have a solid and dependable marketing and branding strategy.

To do this, you need to have a plan. This plan includes a marketing style, or a brand ideal—is your rand for parents? Is it for Daddies? Mommies? Sporty types of teens?

Your brand is what will set you apart as a dropshipper, and you can only do this by giving your company a personality. From your logo to your labels to your ads—all of these must be coherent to convey the same message.

It will take time and some trial and error to get this done right. Do not be afraid to experiment. Even large companies go through re-branding to appeal to the current generation, so there is nothing wrong with doing the same. 

4. Dropshipping Requires Funds For Fronting Purchases

Although dropshipping is free, you need to pay for your orders once they come in. In an automated dropshipping system, you need to integrate a credit card or deposit a balance to pay for the orders automatically.

If you only have a few orders, then this should not be a problem. The problem begins once you scale up. What if you are now receiving 50 orders per day, and each order costs $20 from your supplier? It means you need to spend $1,000 daily to get the business going.

If you run out of money to pay for orders, your dropshipping business will stop. Here are some things you can do to prevent this:

In essence, you must always do the math, know your financials, and separate your business financials from personal ones. Pay your taxes so you can prove to the bank that you deserve a higher credit limit. Be in control—stop a promotion or ad if you know you cannot financially sustain your orders, as delayed shipment will make your customers unhappy.    

5. Dropshipping Requires Several Entrepreneurial Skills

Dropshipping is easy to set up, but like any business, it does not work like magic. Dropshipping is not a get-rich-quick scheme. It takes a lot of work to make it successful. And like any business, you need some serious entrepreneurial skills to see positive results.

Here are some examples of the skills you need:

Do not be scared if you do not possess these skills now. Just know that this is where you are going and that you will need to develop these skills yourself.

If you have the budget, you can always hire someone to do something for you. For example, you can hire someone to build your WooCommerce or Shopify store. You can also hire someone to create your marketing ads or videos. You can also hire photographers to create exclusive product images for you.

If possible, what I recommend you do is learn these things yourself. The internet has no shortage of information, videos, and instructional materials about all facets of dropshipping that you can consume.  You do not need to be an expert, but you must at least have a solid foundation of these skills.

Automate Your Dropshipping Business for Increased Sales

Automation is one of the keys to success in dropshipping. Instead of doing manual work, you let a computer system do all this.

The best tool you can use right now, which is free to try, is Tradelle. It is a supplier, product research, and import tool that comes with analytics and a ton of features.

With Tradelle, you can do the following:

Without this tool, can you just imagine the amount of work you need to put in? You will be wasting time and money doing manual labor for your store—labor that a machine can do even if you are asleep. We suggest that you head on to Tradelle now and sign up for a free account so you can test it.

Is Dropshipping The Right Business For Me: Tips For Deciding

How do you know if dropshipping is the right business for you? Below are a few indicators.

Dropshipping is for people who want to get into the retail business. It is not any different from any physical or eCommerce store that sells items, albeit you will not buy inventory upfront.

Before you dropship, you must ask yourself if you want to deal with customers and suppliers—in essence, dropshipping is a people business. So, if you are not a people-oriented individual, this may not work for you.   

Dropshipping Challenges You Will Face

Dropshipping is not a walk in the park. You will face several challenges along the way, and this section will give you a quick summary of these challenges.

Dropshipping is a busy business—you are in an active market, and this same market will change and evolve. As a dropshipper, be prepared to face challenges along the way. These challenges will continue to exist, so you must have the grit to see it through.

FAQ: Pros And Cons Of Dropshipping

What’s the downside of dropshipping?

The downside of dropshipping is you are competing against many dropshippers. You need to find a way to make your store and offerings special enough to beat your competitors. 

Is it worth doing dropshipping?

Yes, it is worth it. If you succeed, you may find yourself in a position where orders come in like clockwork.

Is dropshipping usually successful?

No. Like any business, many dropshipping businesses fail. It is not enough that you watch one YouTube video and get started. Dropshipping is a real business that requires a lot of planning and trial and error.


Final Thoughts

The next step I recommend is to create a free account with Tradelle. Use this tool to see how you can find winning products and dependable suppliers. In addition, you can use this tool to automate your dropshipping processes. The less manual work you do, the more time you can spend on marketing and managing your dropshipping business.